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Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton

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Manage episode 379274506 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.
Our conversation with Dr. Knighton doesn't stop at just evaluating the current landscape; we explore the future potential of data in PR. We underscore the importance of query formation and using data to shape strategies, and how university partnerships can be a cost-effective solution for robust data intelligence. The discussion takes an exciting turn as we explore the rise of AI in the PR world, its potential to assist with math-related tasks, and how it amplifies the importance of data-driven PR for organizations. So, hop on this journey with us and Dr. Knighton, as we explore the realm of data-driven PR, its significance, and the myriad possibilities it unfurls.

New world podcast ranking

Information on NEW podcast website.

Support the show

Newsletter link:

https://www.publicrelationsreviewpodcast.com

  continue reading

Chapters

1. Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton (00:00:00)

2. Data's Role in Public Relations (00:01:08)

3. Data in Public Relations (00:14:27)

4. Data-Driven PR (00:18:05)

172 episodes

Artwork
iconShare
 
Manage episode 379274506 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.
Our conversation with Dr. Knighton doesn't stop at just evaluating the current landscape; we explore the future potential of data in PR. We underscore the importance of query formation and using data to shape strategies, and how university partnerships can be a cost-effective solution for robust data intelligence. The discussion takes an exciting turn as we explore the rise of AI in the PR world, its potential to assist with math-related tasks, and how it amplifies the importance of data-driven PR for organizations. So, hop on this journey with us and Dr. Knighton, as we explore the realm of data-driven PR, its significance, and the myriad possibilities it unfurls.

New world podcast ranking

Information on NEW podcast website.

Support the show

Newsletter link:

https://www.publicrelationsreviewpodcast.com

  continue reading

Chapters

1. Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton (00:00:00)

2. Data's Role in Public Relations (00:01:08)

3. Data in Public Relations (00:14:27)

4. Data-Driven PR (00:18:05)

172 episodes

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