For many real estate agents, marketing and advertising are murky must-do activities we don’t understand.

We know we need to “get out there” and stay in front of our target market. We’ve been told to build a brand, show up in more places, put money behind our efforts, and wait for the ROI to show up.

But what does that actually mean, and does it even work?

With so many options and so much noise, it’s no wonder agents feel stuck, scattered, or skeptical.

Add to that the pressure to show instant results, and most agents end up measuring the wrong thing, too soon, and in all the wrong ways.

The truth? ROI isn’t about what happens in the first 30 days. It’s about what happens after consistent visibility and long-term trust compound.

In this episode, I sit down with JP Hamel, the newly appointed President and CEO of The N2 Company.

With 16 years of experience in hyper-local advertising and a background as a franchisee himself, JP offers a clear-eyed perspective on what it really takes to grow your visibility, reputation, and referrals in real estate.

There are many places to advertise, but businesses generally don’t get a great education on where to spend their money. -JP Hamel

Things You’ll Learn In This Episode

• ROI isn’t broken, your timeline is Why do most businesses misunderstand ROI entirely? What crucial variable are they leaving out that changes everything about how you should measure success?
• Omnipresence beats one-time hits What does Verizon’s marketing have in common with the average small business advertiser, and how can you become unignorable in your niche?
• Most no’s are just not yets Your ideal client wants to hire you, but they’re just not ready yet. How do we unlock the power of long-term brand saturation in buying cycles?
• Spray-and-pray is for Doritos How do you know if you’re advertising in the wrong places entirely?

Guest Bio

JP Hamel is the President and CEO of The N2 Company. He has the privilege of leading a team of over 800 of the most talented, top-earning, and inspiring salespeople in the nation. This team has taken N2 to revenues of over $125M and to over 850 publications nationwide. JP is incredibly passionate about his job and believes in faith over fear when it comes to sales and selling. Find JP Hamel on LinkedIn.

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.

Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!

Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com