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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Have you ever wondered how to intentionally shape your personal brand—without feeling fake or "salesy"? In this episode, I sit down with Lorraine K. Lee, LinkedIn Top Voice and author of Unforgettable Presence, to talk about what it really means to build a brand that reflects who you are, how you work, and what you stand for. We dig into why your brand is your reputation, how to stop leaving it up to chance, and the mindset shift that can help you move from being overlooked to being unforgettable.
Lorraine breaks down her EPIC framework—Experiences, Personality, Identity, and Community—and shares practical steps to put it into action. From learning to talk about your accomplishments without bragging to crafting a unique and powerful introduction that actually makes people remember you, this conversation is full of tangible takeaways you can use right away. Whether you're looking to stand out inside your organization or build your thought leadership online, you'll walk away with tools to show up more confidently and intentionally everywhere you go.
Topics We Cover in This Episode:
The mindset shift that transforms "personal branding" from cringe to confidence
Why your reputation is your real brand—and how to take control of it
How to use the EPIC framework to define what makes you stand out
Simple language swaps to sound more confident in any conversation
How to talk about your wins without feeling like you're bragging
The secret to a "Unique and Powerful Introduction" that people remember
How to make your online and offline presence consistent and intentional
Why your community is your biggest amplifier (and how to nurture it)
Tune in to learn how to shape your personal brand with authenticity, clarity, and confidence. And don't forget to connect with Lorraine on LinkedIn and grab her book Unforgettable Presence for even more practical tips to help you stand out in the best way possible.
Resources Mentioned:
Order your copy of Give to Grow
Get the Supplemental materials for Give to Grow
Get a copy of your GrowBIG Playbook today!
Follow Lorraine on LinkedIn
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