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B2B Marketing is Broken - Here’s How to Fix It Mark Cann & Reggie James on Modern Strategies, PE Influence & the Future of Engagement
Manage episode 466965054 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this conversation, Mark Cann and Reggie James discussthe evolving landscape of B2B Marketing - emphasizing the need for modern strategies that resonate with today's buyers.
They explore the pitfalls of outdated marketing techniques, the importance of content and engagement, and the role of agencies. The discussion also covers the impact of private equity on marketing strategies, the significance of personal branding, and the value of community engagement through in-person events.
The speakers share insights on how companies can prepare for investment and the trends shaping the future of B2B marketing.
Takeaways
- B2B marketing advice is often outdated and siloed.
- Buyers prefer a non-linear, experiential buying process.
- Scale-ups should maintain agility while growing.
- Content needs to be diversified across multiple channels.
- Agencies may push their own specializations rather than tailored strategies.
- Private equity investments require quick results and cultural shifts.
- Personal branding is becoming essential for B2B leaders.
- In-person events for genuine connections and discussions.
- Community engagement is crucial for building trust and relationships.
- Continuous testing of marketing channels is necessary for growth.
Chapters
00:00 Introduction to Digital Strategy and Growth
02:28 Outdated B2B Marketing Techniques
05:55 The Importance of Content and Buyer Engagement
08:49 The Role of Agencies in B2B Marketing
10:30 The Impact of Private Equity on MarketingStrategies
14:47 Navigating Cultural Changes Post-Investment
16:49 Trends in Private Equity Investments
18:38 Preparing for Acquisition or Investment
20:39 The Rise of Personal Branding in B2B
24:45 The Value of In-Person Events
29:55 Community Engagement and Online Platforms
Links
48 episodes
Share
Manage episode 466965054 series 2152196
Content provided by Reggie James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reggie James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this conversation, Mark Cann and Reggie James discussthe evolving landscape of B2B Marketing - emphasizing the need for modern strategies that resonate with today's buyers.
They explore the pitfalls of outdated marketing techniques, the importance of content and engagement, and the role of agencies. The discussion also covers the impact of private equity on marketing strategies, the significance of personal branding, and the value of community engagement through in-person events.
The speakers share insights on how companies can prepare for investment and the trends shaping the future of B2B marketing.
Takeaways
- B2B marketing advice is often outdated and siloed.
- Buyers prefer a non-linear, experiential buying process.
- Scale-ups should maintain agility while growing.
- Content needs to be diversified across multiple channels.
- Agencies may push their own specializations rather than tailored strategies.
- Private equity investments require quick results and cultural shifts.
- Personal branding is becoming essential for B2B leaders.
- In-person events for genuine connections and discussions.
- Community engagement is crucial for building trust and relationships.
- Continuous testing of marketing channels is necessary for growth.
Chapters
00:00 Introduction to Digital Strategy and Growth
02:28 Outdated B2B Marketing Techniques
05:55 The Importance of Content and Buyer Engagement
08:49 The Role of Agencies in B2B Marketing
10:30 The Impact of Private Equity on MarketingStrategies
14:47 Navigating Cultural Changes Post-Investment
16:49 Trends in Private Equity Investments
18:38 Preparing for Acquisition or Investment
20:39 The Rise of Personal Branding in B2B
24:45 The Value of In-Person Events
29:55 Community Engagement and Online Platforms
Links
48 episodes
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Similar to Reggie James - Perspectives
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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