Persuasion is an art, because too much of it can make you look aggressive and too little makes you a pest. But when applied right Persuasion can get you what you want.

Persuasion’s first written accounts are found in ancient Greece, where all trials were held in assembly or in public setting, both Prosecution and Defence rested their case as it's done today but the more persuasive you are, the higher the chances of the decision being in your favour.

Persuasion was so essential that Artistotle even provided 3 reason why someone should learn Persuasion.

1. According to Aristotle if you lose a case or trial it’s due to lack of Persuasion skills. Therefore you must learn Persuasion in order to defend yourself.
2. It is an excellent tool for teaching - Because as a teacher your need to have students attention so your message as a teacher can be conveyed effectively. Also, as a teacher your need to gain respect of your students and that can only be accomplished if they see you as an influencer.
3. A good communicator must be able to argue from both end of an argument

Furthermore, Aristotle provided 3 key ingredients that an effective persuasion master must have:

1. ethos (credibility)
2. logos (reason)
3. pathos (emotion).....continue reading