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In this episode, I explore the messy, essential phase of reinvention through the story of James Dyson, who created 5,127 prototypes before finally inventing the vacuum that changed everything. We’ll talk about why the “goo” stage of reinvention is unavoidable, how clarity emerges through action (not just thinking), and the mindset shifts that can help you keep going when progress feels slow.
I’ll share practical strategies for navigating your own prototyping season—like counting actions instead of outcomes, measuring progress backwards, celebrating small wins, and reconnecting to your bigger why.
If you’ve been feeling stuck or doubting whether your efforts matter, this episode will remind you that every small, imperfect action is a step toward what’s next.

Watch this and other episodes of the podcast on Nataly's YouTube Channel:
https://www.youtube.com/channel/UCoi-XJT3UfouhAT0GkkayVw
➡️ Sign up for Nataly’s weekly email:
https://www.natalykogan.com/email-sign-up
🌟 For more about Nataly and her work, including the REINVENT•ABILITY Accelerator, mentorship programs, books and speaking, please visit:
www.natalykogan.com

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53 episodes