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Live, Local, and In the Moment: Rethinking Media Inside Concert Venues
Manage episode 487257935 series 2884455
What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?
In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of Venue Ad Network, to explore how screens inside live music venues are becoming a powerful tool for both brands and communities.
They unpack the origin of VAN, the role independent venues play in local culture, and why media rooted in real-world moments might just be the future. From rideshare partnerships to creative storytelling between sets, this conversation hits on strategy, purpose, and possibility - all while staying grounded in the music.
Whether you're a marketer, a venue owner, or someone who just misses the feeling of a bass line in your chest, this episode is for you.
Learn more about Venue Ad Network (VAN) - venueadnetwork.com
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Chapters
1. Introduction to Venue Ad Network (00:00:00)
2. Origin Story of Vann (00:05:07)
3. How Venue Screens Create Brand Opportunities (00:09:20)
4. Supporting Independent Music Venues (00:13:34)
5. Brand Partnerships and Market Strategy (00:17:52)
6. The Future of Media and Creative Risk-Taking (00:24:19)
7. Episode Wrap-Up (00:27:40)
147 episodes
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