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Live, Local, and In the Moment: Rethinking Media Inside Concert Venues

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Manage episode 487257935 series 2884455
Content provided by Campfire Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campfire Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?

In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of Venue Ad Network, to explore how screens inside live music venues are becoming a powerful tool for both brands and communities.

They unpack the origin of VAN, the role independent venues play in local culture, and why media rooted in real-world moments might just be the future. From rideshare partnerships to creative storytelling between sets, this conversation hits on strategy, purpose, and possibility - all while staying grounded in the music.

Whether you're a marketer, a venue owner, or someone who just misses the feeling of a bass line in your chest, this episode is for you.

Learn more about Venue Ad Network (VAN) - venueadnetwork.com

Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)

Learn more about Campfire Consulting

Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

  continue reading

Chapters

1. Introduction to Venue Ad Network (00:00:00)

2. Origin Story of Vann (00:05:07)

3. How Venue Screens Create Brand Opportunities (00:09:20)

4. Supporting Independent Music Venues (00:13:34)

5. Brand Partnerships and Market Strategy (00:17:52)

6. The Future of Media and Creative Risk-Taking (00:24:19)

7. Episode Wrap-Up (00:27:40)

147 episodes

Artwork
iconShare
 
Manage episode 487257935 series 2884455
Content provided by Campfire Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Campfire Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?

In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of Venue Ad Network, to explore how screens inside live music venues are becoming a powerful tool for both brands and communities.

They unpack the origin of VAN, the role independent venues play in local culture, and why media rooted in real-world moments might just be the future. From rideshare partnerships to creative storytelling between sets, this conversation hits on strategy, purpose, and possibility - all while staying grounded in the music.

Whether you're a marketer, a venue owner, or someone who just misses the feeling of a bass line in your chest, this episode is for you.

Learn more about Venue Ad Network (VAN) - venueadnetwork.com

Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)

Learn more about Campfire Consulting

Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

  continue reading

Chapters

1. Introduction to Venue Ad Network (00:00:00)

2. Origin Story of Vann (00:05:07)

3. How Venue Screens Create Brand Opportunities (00:09:20)

4. Supporting Independent Music Venues (00:13:34)

5. Brand Partnerships and Market Strategy (00:17:52)

6. The Future of Media and Creative Risk-Taking (00:24:19)

7. Episode Wrap-Up (00:27:40)

147 episodes

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