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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can supercharge media strategy without replacing the human insight that makes campaigns resonate.
We unpack how their DSP-agnostic tech helps brands plan smarter across platforms like Amazon, TikTok, and Trade Desk—while keeping the emotional intelligence, storytelling, and cultural awareness that AI simply can’t replicate in media strategy, planning and media buying.
Curious how to find the right balance in your own media strategy? Reach out to Campfire Consulting and let’s talk about building media that performs and connects.
Learn more about Campfire Consulting
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Chapters
1. Introduction to AI Digital's approach (00:00:00)
2. Misconceptions about AI in media buying (00:03:34)
3. AI ethics and human intelligence partnership (00:05:15)
4. Elevate platform and predictive planning (00:09:05)
5. The AI blind spot in marketing (00:15:27)
6. Rapid fire questions and closing thoughts (00:21:30)
153 episodes
