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Most investors overlook one of the biggest opportunities in real estate, the money sitting inside retirement accounts.

In this episode, Tiffany High talks with Greg Herlean, founder of Horizon Trust, about how investors and everyday people can take control of their retirement funds through self-directed IRAs. They covered what self-direction really means and how you can use it to fund real estate deals. Listen and enjoy the show!

You’ll Learn How To:

  • Use self-directed IRAs to fund real estate deals or private lending
  • Explain this concept simply to potential lenders
  • Show how their money stays protected with collateral and insurance
  • Start natural conversations that lead to private money opportunities

What You’ll Learn in This Episode:

  • (02:15) Greg’s story of raising $675 million through retirement accounts
  • (03:28) What a self-directed IRA actually is
  • (06:02) How real estate provides control, collateral, and consistent returns
  • (08:01) The $22 trillion opportunity hiding in retirement accounts
  • (09:28) Rules for buying or lending on real estate with a self-directed IRA
  • (12:24) Horizon Trust focuses on speed and investor education
  • (13:35) How investors can wholesale and flip inside retirement accounts
  • (17:19) Comparing stock market risk vs. private lending protection
  • (20:26) How consistent are 10–12% returns compared to stock market investing
  • (21:39) How to start the IRA conversation with confidence
  • (25:31) Using market history to create urgency with potential lenders
  • (26:25) How to test self-direction safely and start small
  • (27:01) Tiffany’s financial advisor’s full-circle story
  • (28:06) Greg's advice for real estate investors

Who This Episode is For:

  • Investors who want to raise private money confidently
  • Business owners who want to help others grow wealth safely
  • Anyone frustrated with the ups and downs of the stock market
  • People who are ready to take control of their financial future through real estate

Why You Should Listen:

If you’ve ever heard someone say, “I’d love to invest, but I don’t have cash,” this episode will change how you see funding forever. Tiffany and Greg reveal how trillions of dollars in retirement accounts can be redirected into real estate, with more control, security, and consistent returns.

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Follow Greg Herlean here:

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79 episodes