In this episode of Retail Media Unboxed, host we sit down with Jacob King, Senior Vice President of Amex Offers & Digital Media at American Express, for an inside look at how Amex Ads is redefining the commerce media landscape. Building on more than a decade of success with Amex Offers—which drove over $15 billion in global spend last year alone—American Express is now extending its relevance, personalization, and value into a full-fledged media offering. Jacob explains how Amex Ads leverages the company’s closed-loop network, rich first-party transaction data, and premium digital platforms like AmexTravel.com and Resi to help brands connect with 34 million high-spending U.S. card members in contextual, high-intent moments. He shares early results from pilots with partners like Marriott and Tumi—results that far exceeded benchmarks thanks to precise targeting, full-funnel measurement, and both online and offline spend attribution.