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How M&M’S Sweetened the Digital Experience with Composable Commerce

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Manage episode 457107491 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all.

During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:

  • What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success;
  • How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and
  • The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands.

RELATED LINKS

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 457107491 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all.

During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:

  • What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success;
  • How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and
  • The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands.

RELATED LINKS

  continue reading

251 episodes

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