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Why CarMax Has Revved Up AI Innovation

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Manage episode 455784305 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that.

As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is:

  • Evolving its value proposition to align with the new needs and expectations of consumers;
  • Investing in chat agents that provide proactive and reactive support to shoppers;
  • Creating opportunities for virtual, high-touch discovery and customization; and
  • Embedding personalization into the entire journey.

RELATED LINKS

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 455784305 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

You may think shopping online for a car (especially a used car) is overwhelming, even frustrating. But Jim Lyski is trying to change that.

As EVP and Chief Growth & Strategy Officer for CarMax, Jim has helped drive the company’s AI efforts, which span various touch points and all stages of the buying journey. Listen to get details into how CarMax is:

  • Evolving its value proposition to align with the new needs and expectations of consumers;
  • Investing in chat agents that provide proactive and reactive support to shoppers;
  • Creating opportunities for virtual, high-touch discovery and customization; and
  • Embedding personalization into the entire journey.

RELATED LINKS

  continue reading

251 episodes

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