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How Two TV Execs Are Shaping Social Commerce

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Manage episode 454616871 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm.

Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share:

  • How their TV roots inspired the mission and vision for Orca;
  • Details on the Orca business model and how the company supports both brands and creators;
  • Why brands like e.l.f. Beauty, Samsung and Zappos are working with Orca to level up their social commerce strategies; and
  • How they are thinking about the evolution of AI and its role in content creation.

RELATED LINKS

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 454616871 series 3272584
Content provided by Retail TouchPoints. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Retail TouchPoints or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm.

Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share:

  • How their TV roots inspired the mission and vision for Orca;
  • Details on the Orca business model and how the company supports both brands and creators;
  • Why brands like e.l.f. Beauty, Samsung and Zappos are working with Orca to level up their social commerce strategies; and
  • How they are thinking about the evolution of AI and its role in content creation.

RELATED LINKS

  continue reading

251 episodes

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