EP 236: How Forever Chemicals Are Reshaping Retail's Future
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Guests:
Michelle Bellanca, CEO and co-founder of Claros Technologies
Arick Wierson, Emmy Award-winning producer and TRR contributor
The retail industry faces a transformative reckoning beyond tariffs and supply chain disruptions: PFAS chemicals. These "forever chemicals" are ubiquitous in everything from textiles and cosmetics to food packaging and electronics. What’s more, PFAS compounds have infiltrated 99 percent of all humans’ bloodstreams. Regulatory frameworks are tightening worldwide, with Europe leading aggressive restrictions while the U.S. market remains primarily litigation driven. Guests Michelle Bellanca, CEO and co-founder of Claros Technologies and Arick Wierson, Emmy Award winning producer and TRR contributor join Shelley with a call to action about this $13 trillion threat to the retail industry. The technology exists to detect and destroy these compounds, and innovative companies can lead rather than react to eradicate PFAS. Consumers will also put pressure on manufacturers to provide PFAS-free products. We are at a critical juncture to reverse the PFAS tide. Listen and learn!
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236 episodes