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Retain and Gain #4 - Amazon: The Next Big Data Heist?
Manage episode 477605954 series 3656402
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In this episode, Larry and Rob discuss Amazon's role in advertising and data collection which raises concerns about data attribution methods and pixel tracking. Skepticism about Amazon's intentions with customer data highlights the need for transparency. The discussion also emphasizes the importance of lead attribution and the challenges advertisers face. Additionally, the potential for live call-in shows featuring insights from dealers is explored, stressing the need for data protection in the car industry.
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