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Retain and Gain #3 - AI and Where Does it Fit?
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In this version of Retain and Gain, Larry and Rob highlight the significance of customer retention strategies and the transformative role of AI in business growth. It emphasizes the need for proprietary first-party data to effectively utilize AI, addressing challenges faced by CRMs that lack adequate data. AI is portrayed as a tool that enhances sales processes and customer engagement, allowing teams to automate routine tasks and focus on strategic initiatives.
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