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Retain and Gain Ep 2: CDP’s: What Do They Do Really?

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Content provided by Mikechb2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mikechb2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing, trade-ins, and customer engagement, highlighting subscription models and the importance of timely communication. Utilizing service data for targeted offers and measuring key performance indicators are essential for improving sales processes.

  continue reading

5 episodes

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Manage episode 474504632 series 3656402
Content provided by Mikechb2. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mikechb2 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing, trade-ins, and customer engagement, highlighting subscription models and the importance of timely communication. Utilizing service data for targeted offers and measuring key performance indicators are essential for improving sales processes.

  continue reading

5 episodes

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