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In this episode of the Revenue Machines podcast, host Ben Ludwig is joined by Rob Koehler, Director of Technology Development at the Wisconsin Athletic Club (WAC), and Harshal Shah, Director of Product Development at DX Factor. The discussion delves into the intersection of data and fitness, exploring how the WAC has leveraged technology to enhance operational efficiency and member experience. Rob shares his journey from a background in exercise science to spearheading technological advancements at the WAC, emphasizing the importance of data-driven decision-making. The conversation highlights the development of custom solutions like the "fit dashboard" and the integration of various data systems to streamline processes and improve service delivery. Harshal adds insights on the role of partnerships in achieving technological goals, underscoring the value of clear requirements and strategic planning. The episode concludes with reflections on the future of technology in fitness, focusing on the potential of AI tools and the continuous pursuit of a superior member experience.

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