Feeling stuck staring at a never-ending to-do list? As a busy creative, deciding where to focus your energy can feel overwhelming — especially when everything feels important right now.

In this episode, I share a simple prioritization framework I’ve been using for almost 10 years: the Time Value Matrix. It’s a practical tool that helps you cut through the noise, focus on the tasks that actually move your business forward, and reduce time spent on the low-value work that drains your energy.

You’ll learn:

• The 4 categories of tasks (A, B, C, and D) — and why knowing the difference is game-changing

• How to spot your A-level, revenue-ready tasks (the ones with the biggest ROI)

• Examples of how this works for digital creators, crafters, and artists

• Considerations for letting AI help you with low-value tasks

👉 Challenge for today: Take your current to-do list and run it through the Time Value Matrix. Circle one A-level task and tackle it first.
✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.