In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, hosts Lisa Filip to discuss effective content marketing strategies, particularly the development of customer avatars. They delve into the importance of creating detailed profiles of ideal customers by focusing on their goals, values, challenges, demographics, sources of information, and objections. This episode provides valuable insights for tailoring marketing efforts to target audiences more precisely and enhance business growth.
00:00 Introduction to Revenue Roadmap
00:08 Meet Lisa Phillip: Content Marketing Expert
00:31 Unwinding After a Busy Day
02:08 Understanding Customer Avatars
04:27 Defining Goals and Values
07:14 Challenges and Pain Points
10:04 Demographics and Geographics
11:13 Sources and Information
13:24 Addressing Objections
15:10 Final Thoughts on Customer Avatars
Check out our Blog!
https://www.rocketclicks.com/client-education/creating-customer-avatars
#digitalmarketing #advertising #businessgrowth

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