Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attor ...
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Law Firm Web Design Podcasts
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB | Website Designer
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, ...
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The Small Business Systems I'm Grateful For (And Why Your Website Needs Them Too) [Ep 103]
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26:27Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency. YOU WILL LEARN: Why a great website is more than just design and copy…
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The 8-Step Law Firm Hiring Process Overview for Growth
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31:05Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team. This hiring funnel legal industry approach…
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Why Legacy Businesses Need Modern Websites [Ep 102]
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17:32Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so it truly reflects the expertise and quality you bring to the table. YOU WILL LEARN: Why an outdated websi…
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Broken Law Firm Lead Tracking for Paid Search & Fixing Tips
31:41
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31:41Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak. Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted …
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When Your Website No Longer Matches Your Business (And How to Fix It) [Ep 101]
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13:23If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities. Learn simple, strategic ways to update your website so it reflects where your business is right now—without …
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What Data Taught Me About Law Firm Budget Allocation
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20:27Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches rem…
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What 100 Episodes of Podcasting Taught Me About Building Your Business (And Why Your Website Needs These Same Principles) [Ep 100]
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21:17We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website. Spoiler: Progress, authenticity, and connection are the keys to success, whether it's your podcast or your website. YOU WILL LEARN: Why progress beats perfection when it comes to your website. How sho…
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ChatGPT Atlas: Law Firm AI Search Explained
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30:50Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework. Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent…
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Website Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099]
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15:06We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google. YOU WILL LEARN: Why solely focusing on design or SEO leaves money on the table. How Google evaluates…
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Law Firm Keyword Research Mistakes Are Killing Your ROI
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26:30Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data. Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed y…
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The Website Images Killing Your SEO (And How to Fix Them) [Ep 098]
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14:58Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and vi…
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4 Ways to Structure Law Firm PPC Campaigns for Growth
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18:44Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry. You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale.…
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The One Thing Every Successful Website Has (That Most People Ignore) [Ep 097]
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19:12Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients. YOU WILL LEARN: -Why focusing on design trends and t…
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Why Law Firm Paid Search Burns Money Without Results
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32:50Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales. The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent ke…
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The Website Problem Every Expert Has But No One Talks About [Ep 096]
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18:22We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients. YOU WI…
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The $50/Click Waste From Missing Negative Keywords
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21:34Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches. Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention oppor…
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Why Images Matter More Than You Think for Website Conversions (Website Audit) [Ep 095]
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24:46Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions. YOU WIL…
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The 5-Segment System That Boosted Our Paid Search Campaigns
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24:57Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend. This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creat…
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Website Fixes for Better Networking Results This Fall [Ep 094]
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21:35Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward. YOU WILL LEARN: Why your website should ma…
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The Power of Prediction: 5 Keys To Law Firm Sales Success
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17:22Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door. You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes. I mean, her…
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How to Accept Payments on Your Website (Beyond Just Booking Calls) [Ep 093]
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14:46We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient. YOU WILL LEARN…
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Mastering Attorney Consultation Skills for Family Law
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29:03Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room. Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained at Sterling isn't knowledge - it's getting attorneys to stop talking and start listening. This episode breaks d…
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How Your Business Type Should Change Your Homepage Design Strategy [Ep 092]
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25:56How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results. YOU WILL LEARN: Why your business type and client psychology hugely influence homepage design. Specific strategies for service-based busi…
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From $0 to $17MM: The Sales Training That Changed Everything
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26:36Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads. A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25…
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What High-Converting Websites Don't Do [Ep 091]
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23:27Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results. YOU WILL LEARN: Why flashy animations can hurt conversions and what to use instead. The importance of making information easy to find wi…
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Real Reason Law Firm Staff Retention Fails & How to Fix It
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20:56Stop the costly cycle of hiring and retraining. The “grass is greener”' mentality destroys law firms by driving constant turnover and training costs. Most retention problems stem from poor performance management and a lack of systematic employee development frameworks. This episode reveals the accountability system we used at Sterling Lawyers to bu…
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Help Google Find Your Website (Website Audit) [Ep 090]
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16:19In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert! YOU WILL LEARN: Why an H1 tag is essential for every page and how to use it effectively. How to structure headlines and body text to guide…
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Why Bad Law Firm Intake Systems Kill Your Growth
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21:34Law firm intake systems kill growth when paralegals handle calls while juggling case prep, collections, and trial work. Most law firms fail because they treat intake as an afterthought. At Sterling Lawyers, we learned the hard way that paralegals can't be fully present on intake calls when they're managing trial prep and collections. That's why we …
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How to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089]
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19:29Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you. YOU WILL LEARN: How to identify when your website no longer reflects …
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The 5-Step Process to Fix Website Redirect Errors
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21:09Website redirect errors are silently killing your family law firm's organic traffic and converting fewer leads into consults. Learn the 5-step systematic process that eliminated redirect chains at Sterling Lawyers, protecting $17MM in organic revenue growth. Most family law firms lose 30-50% of their organic traffic after website redesigns because …
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Website Design is Like Interior Design (But For Your Business Soul) [Ep 088]
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21:17Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality. In this episode, we explore how website design, like interior design, brings your business "soul" to life and why crea…
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Google Search Console Secrets to BOOST Law Firm Rankings
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24:06Are you pouring money into SEO without knowing what's actually working for your family law firm? Join Tyler Dolph, Anthony Karls, and Nick Perow of Rocket Clicks as they reveal the 5 most powerful ways to use Google Search Console to unlock hidden opportunities and skyrocket your rankings. By the end of this video, you'll discover how to identify u…
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7 Steps to Building a Resilient & Client-Centric Law Firm
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30:17Building a law firm that can weather any storm and stay focused on its clients is no small feat. In this episode of the Revenue Roadmap podcast, Gerard Virga of The Virga Law Firm, which has offices across Florida, shares his incredible journey. He explains how he built an intentional, client-centric culture from the ground up, starting with only $…
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AI Tools Transforming My Website Design Business This Summer [Ep 087]
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19:53I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away. YOU WILL LEARN: How AI tools like Claude and ChatGPT can help with conte…
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SBA Loans for Lawyers: Ways to Start a Law Firm Smart & Fast
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14:53Tired of waiting for the "perfect moment" to launch your law firm? Helbert Lopez proves that sometimes the best business decisions happen spontaneously—he stumbled upon an empty office space and turned that moment into Florida Law Advisers, a thriving 3+ attorney practice powered by smart SBA loan financing. This entrepreneur-turned-attorney reveal…
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Legal Career Transition Tips: Practicing Attorney to Partner
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28:48Are you struggling to navigate your legal career from associate to partner while building the autonomy and decision-making power you crave? Join Tyler Dolph of Rocket Clicks and Julie Gerock, partner at Maddox & Gerock, as they reveal the mindset shifts and strategic moves that transformed her career across multiple firms before finding her long-te…
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5 Ways Internal 404s Kill Your Law Firm SEO & How to Fix It
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18:06Are 404 errors secretly sabotaging your family law firm's online visibility and costing you potential clients? Join Tyler Dolph, Anthony Karls, and Nick Perow from Rocket Clicks as they expose the hidden damage internal 404s inflict on your website's authority and search rankings. By the end of this video, you'll discover how to identify these sile…
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Is Your Website Confusing? A Simple Test to Find Out [Ep 086]
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14:16Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step. YOU WILL LEARN: Why complex navigation can make visit…
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Profitable Law Firm Business Plan: Building Strong Culture
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24:14Are you struggling to scale your law firm beyond the solo practitioner trap while maintaining profitability and work-life balance? Join Tyler Dolph as he interviews Jason Naimi, founder of Naimi Mullins Law Group, who transformed from a micromanaging solo attorney working 70-hour weeks into the leader of one of Nevada's premier family law firms wit…
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10 Quick Tips: Mastering Indexability for Family Law Firms
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13:32Are you unsure why your family law firm’s website isn’t appearing for “divorce lawyer near me”? Discover how to organize your site like a well-structured book—so Google actually wants to list your pages. By the end, you’ll know how to prune unnecessary content, leverage technical SEO tools, and build indexable authority that attracts your ideal cli…
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"Mediating" Your Website's User Experience for Better Conversions (Website Audit) [Ep 085]
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22:07In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement tha…
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How Henschel Moberg Scaled with Digital Marketing Family Law
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22:01Step into the world of Joani Moberg, who transformed her experience at a prominent law firm into building an agile and supportive family law practice, Henschel Moberg, in Minnesota. Discover how she and her partner, Ben Henschel, emphasize a nurturing work culture that combines the benefits of large firm practices with the adaptability of a small f…
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Understanding Why Law Firms Should See SEO as an Investment
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14:16Understanding why law firms should see SEO as an investment is crucial in today's digital age. This episode explains why SEO is an evergreen investment that provides a compounding return for your business. Join Tony Karls and Casey Shea as they discuss why SEO is the foundational element that should be implemented before other marketing efforts, en…
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Website Lessons from a Romance Author That Work for Any Small Business [Ep 084]
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21:10Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you. YOU WILL LEARN: Why the homepage hero section is the most important part of your we…
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Build a Family Law Firm from Scratch (Word-of-Mouth Secrets)
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16:49Discover how Katelynn and Alex built a thriving family law firm—Landreville & Schwandt, P.A.—from the ground up in Duluth, Minnesota, relying primarily on word-of-mouth referrals and strategic networking. Learn the unique challenges and unexpected advantages of starting a law practice as a married couple, emphasizing work-life balance and sustainab…
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Insider Secrets: How Pioneer Voice Transforms Your Law Firm
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21:25Are you struggling to prevent burn out within your team while trying to make vision into action for your firm? Join Tyler Dolph, Tony Karls, and Matt Hacker as they delve into the powerful “Pioneer Voice” framework, revealing how future-focused thinkers can become unstoppable forces of progress—when guided correctly. By the end of this video, you’l…
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The 5-Minute Summer Website Challenge That Sets You Up for Fall Success [Ep 083]
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13:25In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance. YOU WILL LEARN: How to refresh your homepage with the “three-second test” for clarity and engagement…
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Top 3 Of Counsel Structure Advantages for Small Law Firms
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20:47Discover how Matthew Kowtko built a thriving small law firm by leveraging an Of Counsel structure, mastering client communication, and refining his billing practices. Learn how he sidestepped common pitfalls—from under-billing to ineffective marketing—and strategically used subcontractor relationships to cut expenses and maximize revenue. Finally, …
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Low Morale in Your Law Firm? CONNECTOR Voices Fix This Fast!
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28:59Are you struggling to motivate and maximize the talents of your team in your law firm? Join Tyler Dolph, Anthony Karls, and Matt Hacker as they reveal how “Connector Voice” supercharges internal communication, fosters team alignment, and boosts morale and profitability. By the end of this video, you’ll learn how to harness the strengths of multiple…
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Make Your Website's About Page Personal Without Oversharing [Ep 082]
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15:25We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients. YOU WILL LEARN: Why the About page is one of the most visited pages on your website. How to balance being personab…
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