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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.
You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases on the table with incomplete ad account structure.
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📄 CHAPTERS
0:00 - Paid Search Campaign Structure: Stop Leaving Cases On The Table
1:54 - Brand Protection Campaigns: Why $3 Clicks Beat $55 Clicks
6:04 - Competitor Keyword Bidding: Steal Traffic With Comparison Pages
9:43 - Non-Brand Keyword Targeting: Where The Majority Of Your Budget Goes
13:08 - Law Firm PPC Strategy: No Silver Bullet, You Need All Four
14:54 - Dynamic Search Ads Strategy: Let Google Find Keywords For You
17:30 - Paid Media Budget Allocation: When To Scale vs When To Pivot
Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?
Follow these steps:
1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
2. CONNECT WITH US:
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3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...
Chapters
1. Paid Search Campaign Structure: Stop Leaving Cases On The Table (00:00:00)
2. Brand Protection Campaigns: Why $3 Clicks Beat $55 Clicks (00:01:54)
3. Competitor Keyword Bidding: Steal Traffic With Comparison Pages (00:06:04)
4. Non-Brand Keyword Targeting: Where The Majority Of Your Budget Goes (00:09:43)
5. Law Firm PPC Strategy: No Silver Bullet, You Need All Four (00:13:08)
6. Dynamic Search Ads Strategy: Let Google Find Keywords For You (00:14:54)
7. Paid Media Budget Allocation: When To Scale vs When To Pivot (00:17:30)
88 episodes
