Manage episode 500306497 series 3574055
Website redirect errors are silently killing your family law firm's organic traffic and converting fewer leads into consults.
Learn the 5-step systematic process that eliminated redirect chains at Sterling Lawyers, protecting $17MM in organic revenue growth.
Most family law firms lose 30-50% of their organic traffic after website redesigns because agencies don't properly handle internal redirect chains. This systematic 5-step audit process identifies redirect loops, eliminates crawl budget waste, and preserves link equity from years of backlink building. When Sterling Lawyers went multi-state, we used this exact framework to maintain our organic traffic dominance across practice areas and locations.
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📄 CHAPTERS
0:00 - Website Redirect Errors: Why Site Redesigns Kill Organic Traffic
1:41 - Internal Redirect Chains: The Hidden SEO Sabotage
3:03 - Site Migration Checklist: Preventing Traffic Loss During Redesigns
4:50 - Technical Audit Process: Using Screaming Frog for Broken Link Authority
8:40 - Redirect Loop Problems: When URLs Create Infinite Loading Cycles
11:00 - URL Structure Planning: Sterling Lawyers Multi-State Scaling Strategy
14:17 - Link Equity Preservation: Protecting Years of Backlink Investment
17:56 - Crawl Budget Optimization: Making Google Love Your Site Architecture
Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?
Follow these steps:
1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
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3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...
Chapters
1. Website Redirect Errors: Why Site Redesigns Kill Organic Traffic (00:00:00)
2. Internal Redirect Chains: The Hidden SEO Sabotage (00:01:41)
3. Site Migration Checklist: Preventing Traffic Loss During Redesigns (00:03:03)
4. Technical Audit Process: Using Screaming Frog for Broken Link Authority (00:04:50)
5. Redirect Loop Problems: When URLs Create Infinite Loading Cycles (00:08:40)
6. URL Structure Planning: Sterling Lawyers Multi-State Scaling Strategy (00:11:00)
7. Link Equity Preservation: Protecting Years of Backlink Investment (00:14:17)
8. Crawl Budget Optimization: Making Google Love Your Site Architecture (00:17:56)
87 episodes