This is the first of a 2 part series with guest Mr. Dean Thompson. As chair of the Council for the Alberta Association of Opticians, he is responsible for creating a new board of directors overseeing all aspects of creating a not-for-profit organization. The AOA's mission is to Advance the profession of optician-ry in Alberta and across Canada. With more than 40 years in the optical business, Dean is keen to explore the future direction for eye care Professionals. His perspective as a lifetime optician, a contact practitioner, an instructor of optical students, and as one who has a unique perspective from being involved in optical missions abroad, offers invaluable insights.

(02:20) Introduction

(06:00) The high standard required by opticians today.

(10:30) An optician / nurse parallel needed for public perception.

(13:20) Scope of practice task lateral transference in the profession

(17:20) Balancing the business with customer care.

(20:30) The customer is shopping. Your in the Image Business!

(23:21) Opticians being the differentiator for business success.
(25:19) Selling begins in the absence of knowledge. Knowledge breeds trust.

(26:38) Being in business for the long game.

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