Mastering LinkedIn strategies is essential for aligning with your business goals in today’s digital age. As the world’s largest professional network, LinkedIn offers powerful tools to build your brand, connect with decision-makers, showcase expertise, and drive growth. By leveraging its features strategically, you can expand your reach, generate quality leads, and create meaningful opportunities that directly support your business objectives.

In this episode, we are joined by Dee Boswell-Buck, a Certified Social Media Strategist who made a bold career pivot at 47, leaving her 26-year corporate role to launch her own business. Now the founder of Boswell-Buck Creative Consulting, Dee helps service-based business owners transform their LinkedIn presence, generate quality leads, and increase revenue. From building a thriving online community of over 400 members to empowering women-led businesses, Dee’s mission is clear: to help entrepreneurs shine and succeed.

Tune in as we discuss how to align LinkedIn actions with your top 3 business goals, the importance of building relationships before selling, LinkedIn mistakes (and how to avoid them), content strategies, and more!

Chapters:

0:00 - Intro

02:12 - Actions on your business that must align with your 3 goals

06:16 - What to do before connecting with someone on LinkedIn

10:08 - Common mistakes: selling before establishing a relationship

14:00 - Top ways of sharing content on LinkedIn (newsletters + carousels)

20:09 - Easy content ideas for LinkedIn beginners

22:25 - LinkedIn mistakes to avoid / platform-specific content

28:07 - Updating your LinkedIn profile & networking

30:13 - What’s next for Denise

Connect with Dee - https://www.linkedin.com/in/dee-boswell-buck

Visit Dee’s website - https://www.deeboswellbuck.com/

Hosted by Hilda Gan - ca.linkedin.com/in/hildagan

Visit us at - peoplebrightconsulting.com

Follow us

LinkedIn - www.linkedin.com/company/pplbright

Twitter - twitter.com/pplbright

Facebook - www.facebook.com/pplbright

Instagram - www.instagram.com/pplbright/

Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.

People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.

#LinkedIn #SocialMediaMarketing #BusinessGrowth #Networking