Why can some foods sit untouched in your pantry for weeks, while others feel impossible to resist the moment they enter your house? It's not about willpower—it's neuroscience. In this episode, I reveal why both avoiding trigger foods and giving yourself full permission backfire, and share a science-based third option that actually works.

If you've ever felt powerless around certain foods while having complete control over others, this episode will help you understand what's really happening in your brain and how to change it.

You'll discover:

• The real reason certain foods have power over you—and how your brain has wired emotional context to specific foods over time

• Why the "either-or trap" of avoidance versus permission keeps you stuck in the restrict-binge cycle and reinforces the neural pathways working against you

• A 3-step method from the Crave to Clear framework to rewire your brain's automatic response: identify the wiring (not the food), interrupt the automatic pattern, and rewire through consistent practice

This is for women who are ready to stop managing symptoms and start addressing the root cause of emotional and binge eating.

Ready to work with your cravings instead of against them? Join the waitlist for my new program, Crave to Clear, at reshandayates.com/power

Follow me on Instagram @reshandayates for more support on your food freedom journey.

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