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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I break down why writing a book is one of the most powerful ways to launch a business.
Your book isn't just a marketing tool; it's an authority builder that instantly elevates your credibility and opens doors that would otherwise take years to access.
I share how a well-crafted book becomes a lead magnet, fuels your sales funnel, clarifies your message, and gives you a platform to sell your offers with confidence. I also walk through simple strategies to leverage your book on podcasts, interviews, and stages so you can maximize your reach, impact, and income.
If you're an author—or an author-in-the-making—who wants to grow book sales and create real transformation for your readers, take my free 60-second Authorpreneur Type Quiz. And discover your unique authorpreneur style and the best way to build a profitable platform and sell more books with ease.
Chapters
00:00 The Importance of Writing a Book for Business Launch 13:36 Building Authority Through Books and Podcasts 24:28 Creating a Clear Message and Business Model
131 episodes
