Chiropractic Networking & Collabs: Trust vs Attention

Rocket Chiropractic Podcast

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8d ago 18:50

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In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

Topics Covered

The Benefits of Networking and Collaboration

Opens doors to new opportunities
Transfers trust and authority when done properly
Helps chiropractors grow their audience faster
Builds relationships that can have a lasting impact on your practice

The Danger of Chasing Attention

Borrowing someone’s audience means borrowing their reputation too
Many chiropractors partner with people they barely know simply to get more attention
Lack of discernment can damage your credibility and erode patient trust
Online mistakes can live forever and affect your long-term reputation

Real-World Examples

Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful
Young chiropractors who were drawn to dishonest mentors because of money and appearances
Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior
How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio

Building Trust vs. Building Attention

Patients choose chiropractors they trust, not just those with large followings
Social proof can help but trust is always more important for long-term success
Influencer culture often encourages chiropractors to seek attention at the cost of their values

Critical Questions to Ask Before Collaborating

Do I actually respect this person and their work?
Would I be proud of this collaboration five years from now?
Does this align with my practice values?
Would my ideal patients trust me more or less after seeing this partnership?
If something bad came out about this person, would I be surprised?
Would I refer my close friends and family to this person?

The Attention vs. Reputation Analogy

Attention is like Skittles: easy to get, sweet at first, but lacking substance
Reputation is like meat and potatoes: slower to build, but sustaining for the long haul
A solid reputation creates patient trust, long-term growth, and professional stability

Final Thoughts

Be willing to grow slower if it means protecting your integrity
The right collaborations with the right people can open powerful doors
Avoid collaborations that compromise your values for temporary exposure
Build your practice and reputation with long-term trust in mind

Resources Mentioned

Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck

Connect with Jerry

Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support

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