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Protect, Heal, Restore: Building a Purpose-Driven Brand with Natalie Gardner

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Manage episode 488895103 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner, co-owner of Dr. Doug’s Balms, to explore how a grassroots wellness brand scaled with heart, honesty, and a focus on progress—not perfection.

From magnesium-infused balms to mindset shifts for overwhelmed entrepreneurs, Natalie shares why staying rooted in purpose matters more than chasing trends. She also breaks down how retailers can embrace imperfection, lead with authenticity, and ask for what they truly need.

This episode will inspire you to build a brand that protects, heals, and restores—for both customers and creators alike.

[3:16] Natalie’s journey into retail and wellness
[5:45] A walk-through of the Dr. Doug’s Balms product line
[7:39] How to stand out without relying on trends and flash
[11:20] Embracing imperfect progress as a retail mindset
[14:51] What to do when business feels overwhelming
[18:58] The underrated power of asking for what you need
[20:21] The benefits of magnesium and why it’s trending in wellness

Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. Protect, Heal, Restore: Building a Purpose-Driven Brand with Natalie Gardner (00:00:00)

2. Natalie’s journey into retail and wellness (00:03:16)

3. A walk-through of the Dr. Doug’s Balms product line (00:05:45)

4. How to stand out without relying on trends and flash (00:07:39)

5. Embracing imperfect progress as a retail mindset (00:11:20)

6. What to do when business feels overwhelming (00:14:51)

7. The underrated power of asking for what you need (00:18:58)

193 episodes

Artwork
iconShare
 
Manage episode 488895103 series 3451513
Content provided by Crystal Vilkaitis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Crystal Vilkaitis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What happens when a business is born out of mud runs, muscle pain, and a mission to help others heal? In this episode, we sit down with Natalie Gardner, co-owner of Dr. Doug’s Balms, to explore how a grassroots wellness brand scaled with heart, honesty, and a focus on progress—not perfection.

From magnesium-infused balms to mindset shifts for overwhelmed entrepreneurs, Natalie shares why staying rooted in purpose matters more than chasing trends. She also breaks down how retailers can embrace imperfection, lead with authenticity, and ask for what they truly need.

This episode will inspire you to build a brand that protects, heals, and restores—for both customers and creators alike.

[3:16] Natalie’s journey into retail and wellness
[5:45] A walk-through of the Dr. Doug’s Balms product line
[7:39] How to stand out without relying on trends and flash
[11:20] Embracing imperfect progress as a retail mindset
[14:51] What to do when business feels overwhelming
[18:58] The underrated power of asking for what you need
[20:21] The benefits of magnesium and why it’s trending in wellness

Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!

  continue reading

Chapters

1. Protect, Heal, Restore: Building a Purpose-Driven Brand with Natalie Gardner (00:00:00)

2. Natalie’s journey into retail and wellness (00:03:16)

3. A walk-through of the Dr. Doug’s Balms product line (00:05:45)

4. How to stand out without relying on trends and flash (00:07:39)

5. Embracing imperfect progress as a retail mindset (00:11:20)

6. What to do when business feels overwhelming (00:14:51)

7. The underrated power of asking for what you need (00:18:58)

193 episodes

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