In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with gym owner and Two-Brain mentor Tim Caputo about a simple idea that brought in $720 in one hour—and generated six new leads.
It all started with a client suggestion that evolved into a “moms and kids” pop-up class. The event sold out quickly, generated profit right away and opened the door to a steady stream of high-quality referrals.
Tim explains the strategy behind his pricing and promotion, how he used the class to build relationships and why this type of event works even in slower seasons.
He also shares how he designed the workout to be fun and accessible while creating an experience that kept participants talking long after it ended.
Tune in to hear how a single pop-up session can generate immediate income and new leads.
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Gym Owners United
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1:07 - Pop-up class logistics
4:20 - Pricing & marketing the class
8:11 - Post-event lead generation
10:22 - Planning the pop-up class
14:49 - Changes for his next pop-up