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Stop Using Free Trials at Your Gym and Do Exactly This Instead

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Manage episode 472416650 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.
Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too.
Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead.
They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data.
Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line.

Links
"Help First" by Chris Cooper
Gym Owners United
Book a Call
01:02 - Why are free trials bad in 2025?
03:35 - Better close rates with free consultations
06:49 - Stopping free trials and pushback
13:01 - Move from free trials to consultations
18:54 - New clients may not be the right fit

  continue reading

1042 episodes

Artwork
iconShare
 
Manage episode 472416650 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.
Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too.
Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead.
They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data.
Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line.

Links
"Help First" by Chris Cooper
Gym Owners United
Book a Call
01:02 - Why are free trials bad in 2025?
03:35 - Better close rates with free consultations
06:49 - Stopping free trials and pushback
13:01 - Move from free trials to consultations
18:54 - New clients may not be the right fit

  continue reading

1042 episodes

All episodes

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