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Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort
Manage episode 460787308 series 3409022
Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services.
The conversation traverses the challenges of market expansion, the importance of building trust with clients, and insights on integrating AI to streamline accounting processes.
Podcast Overview:
• Introduction to Brieff and its mission
• Expansion to the UK market and adapting strategies
• Insights on founder-led sales and personal connections
• Challenges faced by accountants in a competitive landscape
• Importance of delivering client-centric advisory services
• Leveraging AI to enhance operational efficiency
• Advice for aspiring founders and embracing discomfort
• Reflections on the entrepreneurial journey and maintaining optimism
Chapters
1. Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort (00:00:00)
2. Expansion and Challenges in Accounting Software (00:00:02)
3. Accountants' Role in Business Success (00:09:13)
4. Startups, Growth, and AI Implementation (00:19:02)
5. Overcoming Challenges and Optimism (00:31:44)
51 episodes
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