Best Joana Inch Podcasts (2025)

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Trust Me, I’m your Account-Based Marketing strategy: Fixing the broken B2B funnel 45:23

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8d ago45:23

45:23

The true essence of Account-Based Marketing isn't just adopting new tactics—it requires a fundamental shift in how B2B organisations structure their revenue operations. In this illuminating conversation, Andrew Seidman, co-founder of Digital Reach Agency, cuts through the buzzwords to reveal why many ABM initiatives fail despite good intentions. Mo…

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Leadership as a Service: Building high-performing teams 46:05

15d ago46:05

46:05

What does it take to build and sustain high-performing teams in today's rapidly evolving business landscape? Gearl Loden, a leader with 27 years of experience spanning education, tech, SaaS, and real estate, brings surprising insights drawn from both classroom leadership and corporate environments. Loden shares a powerful perspective on imposter sy…

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Don’t Build What They Ask For, Build What They Need: Driving Product-Led Growth Through Customer Insight 40:37

2M ago40:37

40:37

In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech. Leah shares how a chance meeting at Telstra sparked her career in tech, the early disruptor days of cloud-based hospitality solutions, and what it re…

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Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy 42:29

2M ago42:29

42:29

What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game? In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the ev…

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From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved 39:56

2M ago39:56

39:56

Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death. We Discuss: • The Critical Info platform and how it helps people learn about end-of-life choices. • Catherine's "My Loved …

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SaaS Finances Decoded - The Finance Mistakes You Can’t Afford to Make 55:49

3M ago55:49

55:49

💰 Is your SaaS company scaling… or spiraling? 💰 Many founders focus on product and growth, but neglect the one thing that can make or break their business—financial strategy. In this episode, we sit down with Anthony Nitsos, SaaS CFO and founder of SaaS Gurus, to uncover the financial blind spots that put startups at risk—and how to fix them before…

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From Military Roots to Navigating Global Talent Solutions with Tom Larter 40:17

3M ago40:17

40:17

Join CEO Tom Larter as he reveals the transformative journey of WithYouWithMe, a trailblazing 250-person enterprise that began by aiding military veterans in career transitions and now champions a broader mission of supporting disadvantaged talent groups globally. Discover how Tom's military background has uniquely shaped his leadership style, high…

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Why Silicon Valley Banks on Market Experiments — Kate O’Keefe on Smarter Startups 52:20

3M ago52:20

52:20

What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing? That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes us through her journey from working with tech giants like Cisco and BCG to revolutionising market research with Heatsee…

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Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust 34:28

3M ago34:28

34:28

The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enhance their content and effectively communicate their insights. We cover: • Importance of original research …

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SaaS Blueprint: Lessons in Scaling, Fundraising, AI and Leadership with Matt Perrott 33:09

4M ago33:09

33:09

Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strategic decisions that have fostered BuildPass's rapid growth. Discussion points include: • Importance of user-…

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Feature Flags and Mastering Dynamic Pricing in SaaS 36:47

4M ago36:47

36:47

Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and how feature flagging can enhance monetization. Discussion Points: • Fynn's journey into SaaS and founding Sc…

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Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value 44:02

4M ago44:02

44:02

The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative impact of AI, and practical steps to improve pricing approaches within SaaS businesses. Podcast Overview: • …

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From Mechanical Engineering to Growth Marketing: Chai Bade's Journey to Building Bunchups and Combatting Modern Loneliness 41:02

4M ago41:02

41:02

Chai Bade inspires listeners with his entrepreneurial journey from mechanical engineer to founder of BunchUps, focusing on the power of storytelling in marketing and the importance of building relationships with customers. He outlines practical strategies for successful business growth, emphasising research, mentorship, and patience in the startup …

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The Power of the Pivot: James Rose’s Journey from Digital Agency to SaaS Game-Changer 41:01

5M ago41:01

41:01

What if a common industry headache could be transformed into a game-changing opportunity? Join us as James Rose, the creative force behind Content Snare, reveals his journey from running a digital agency to revolutionizing the client content collection process with his innovative SaaS solution. James candidly shares how initial struggles with gathe…

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Breaking the Brieff: Kate Shanahan on Scaling Startups, Founder-Led Sales, and Embracing Discomfort 36:25

5M ago36:25

36:25

Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services. The conversation traverses the challenges of market expansion, the importance of building trust with clients, and insights on integrating AI to streamline accounting processes. Podcast Overview: • Intro…

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Which Half of Your Advertising Budget Works? Cracking the Attribution Code with Jeff Greenfield 52:37

6M ago52:37

52:37

On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working? Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reve…

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Netflix-Inspired Approach to Scaling Systems and Startup Leadership with Jose Moreno, CEO, Neulight 27:30

6M ago27:30

27:30

Join us for an enlightening conversation with Jose Moreno, founder of Neulight, as he recounts his inspiring career journey from Harvey Mudd College to influential roles at Microsoft and Netflix. Discover how Jose’s blend of technical expertise and societal awareness, developed during his college years, guided his career choices and ignited his ent…

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Leveraging Pricing as a SaaS Growth Strategy | From Per-User Fees to Value-Driven Models 45:46

7M ago45:46

45:46

Join us as we welcome Bill Wilson from Pace Pricing, who brings a wealth of experience in B2b SaaS pricing. Having coached over 400 SaaS founders, Bill shares invaluable insights into the vital role of transparent pricing in building customer trust and disrupting industries. We challenge conventional wisdom by examining the risks of opaque pricing …

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From Homelessness to Tech Innovator: Roann's Journey to Revolutionise Furniture Delivery with Cobber 40:57

7M ago40:57

40:57

What if personal adversity could lead to groundbreaking innovation? Meet Roann Junio-Hartman, the visionary CEO of Cobber, whose inspiring journey from homelessness ignited a transformative idea: an Uber-like platform for second-hand furniture delivery. During the pandemic, Roann combined resilience with her computer engineering expertise to create…

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Navigating the Digital Marketing Maze with Corey Morris at Voltage 47:50

7M ago47:50

47:50

What if mastering SEO could transform your business strategy? Join us as we uncover the inspiring journey of Corey Morris, the innovative CEO of Voltage, a digital marketing powerhouse in Kansas City. Corey shares how an unexpected leap into search engine optimisation led him to take charge of Voltage and focus on specialisation, a crucial strategy…

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Harnessing Authentic Intelligence for business success with forensic fraud researcher, Jan Mielke Schwartz 50:49

7M ago50:49

50:49

Imagine a world where your mental, emotional, and spiritual strengths come together to shape the life & business you truly want. In this episode, we’re joined by the remarkable Jan Mielke-Schwartz, a trailblazer in forensic fraud research who started her career as an aspiring family therapist. Jan shares her powerful concept of "Authentic Intellige…

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From Tech Visionary to Cybersecurity Pioneer: Vaughan Shanks on Navigating the Digital Threat Landscape and Scaling Startups 40:31

8M ago40:31

40:31

Explore the evolving cybersecurity landscape with Vaughan Shanks, CEO and co-founder of Cydarm Technologies, as he reflects on his journey from tech enthusiast in the ‘90s to pioneering cybersecurity solutions for today’s digital threats. Vaughan opens up about the pivotal moments that led him to create his company and the increasing challenges in …

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From Silicon Valley to Southeast Asia: Patrick Gentry’s Journey to Revolutionising HR Tech with Sprout Solutions 43:44

8M ago43:44

43:44

In this episode of SaaS Stories, I’m excited to be joined by Patrick Gentry, the co-founder and CEO of Sprout Solutions. Sprout, an HR tech company based in the Philippines, has grown into a leading player in the industry, helping mid-market and enterprise clients automate their HR and payroll systems. Patrick shares his unique journey from startin…

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Building Customer Trust: Rachael McBrearty on Scaling SaaS with AI and Human Touch 35:47

8M ago35:47

35:47

Rachael McBrearty, Chief Customer Officer at Evisort brings a wealth of experience from her days at Cisco and LeanData to her current role at Evisort, a leader in AI-driven document intelligence. In this episode, we dive deep into the evolving world of SaaS, customer success, and AI's role in transforming business processes. Rachael’s unique perspe…

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From failed partnerships to SaaS success: Natalie MacLees on the importance of finding the right Co-Founder 39:20

8M ago39:20

39:20

In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.…

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From SaaS Developer to Boardroom Leader: Saurabh Jain’s Journey to Scaling TrialKey 31:25

9M ago31:25

31:25

In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space. Saurabh shares how he built and scaled multiple SaaS ventures, including his latest endeavor, TrialKey, a medtech SaaS platform revolutionising clinical…

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From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges 38:43

9M ago38:43

38:43

In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space. Learn how he took an innovative idea from a sticky note problem-solving approach to a r…

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"Talking to Strangers" as a Key Skill in Scaling SaaS 31:41

9M ago31:41

31:41

In this episode of SaaS Stories, we sit down with Eddie Lin, the innovative mind behind NexusEdge. From his early days studying electrical engineering to his adventures on the reality show Fear Factor, and now leading a successful EdTech startup, Eddie shares his unique journey and the insights he's gained along the way. This conversation dives dee…

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Decoding SaaS Sales with Data-Driven Insights: A deep dive with Martin Garvey from Gong 35:59

10M ago35:59

35:59

In this episode of SaaS Stories, we sit down with Martin Garvey from Gong to explore how leveraging the power of data can transform sales strategies in the competitive SaaS landscape. Martin shares his unique journey into the world of SaaS, the cutting-edge sales strategies at Gong, and how their platform is reshaping the way sales teams operate. F…

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Mastering SaaS Growth with Account-based Marketing 56:03

10M ago56:03

56:03

In this episode of SaaS Stories, we explore the intricate world of SaaS growth with insights from a leading industry expert, Tony Yang from Mucker Capital. Discover the evolution of SaaS, effective growth strategies for startups, and the critical role of understanding your target market. We delve into the essentials of demand generation, product-le…

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From A CFO Career to SaaS Innovator: The Journey of Creating a Gym Tech Revolution 47:04

10M ago47:04

47:04

Join us on this episode of SaaS Stories as we delve into the inspirational journey of Syed Salman from Inzer, who left a secure CFO career to embark on a transformative motorbike trip around the world. Discover how Syed’s resilience, vision, and dedication are set to revolutionise the way we approach fitness and connect with others in the gym! Send…

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SaaS Go-to-Market Strategies and Growth Insights with Xsellerate 42:23

11M ago42:23

42:23

Join us for another round of incredible SaaS stories as we chat with Dave Kenyon and Rob Cassidy from Xsellerate! Learn how they help SaaS founders succeed with effective go-to-market strategies, market validation, and clear messaging. Discover practical tips on scaling, building high-performing teams, and leveraging organic growth. In this episode…

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Tech Meets Sustainability: Andrew Gazal on the Future of ESG 39:25

12M ago39:25

39:25

Welcome to another episode of the SaaS Stories Podcast, where I’m thrilled to dive into the intersection of SaaS and ESG with Andrew Gazal from ESG Tech, joining us from Singapore. Andrew brings a wealth of knowledge about how technology can revolutionize ESG data management, making it more accessible and efficient for companies of all sizes. In th…

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How to Scale a SaaS Startup: Lessons from Harprem Doowa of Eazy Digital 44:55

12M ago44:55

44:55

Welcome to another episode of SaaS Stories! Today, we are thrilled to have Harprem Doowa, founder of Eazy Digital, join us. Harprem's innovative approach to digitizing the insurance industry has paved the way for significant advancements in how insurance companies manage and distribute their products. In this episode, Harprem shares the challenges …

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Maximising Customer Value in SaaS 49:46

12M ago49:46

49:46

On this episode, we are thrilled to have Geoff McDonald, CEO of Ambassador, join us. Geoff shares his expertise on customer retention, engagement strategies, marketing tactics, and the evolving role of AI in the SaaS industry. Key Takeaways Journey and Inspiration: Geoff McDonald shares his personal journey that led to the founding of Ambassador, h…

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Standing out in a crowded marketplace | Fueling SaaS growth with creativity 33:10

1y ago33:10

33:10

Join Keith Tan, Co-Founder of Zeemart, Singapore's pioneering B2B platform for the Horeca industry. Keith shares his inspiring journey from running a successful digital agency to creating a revolutionary product for the food and beverage sector. Discover the key challenges he faced in scaling Zeemart, the importance of building a dedicated team, an…

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Revolutionising Content Creation & The Future of AI in Marketing with Zync AI 32:55

1y ago32:55

32:55

In this enlightening episode of SaaS Stories, Joana Inch of Hat Media sits down with Arjun Sundararajan, the innovative founder of Zync AI. Join us as Arjun shares his journey to launching Zync AI, a platform revolutionising personal branding through AI. Discover the challenges and successes of building a SaaS company, the pivotal role of personal …

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The Power of Customer-Led Growth in SaaS | The Journey of TheySaid 36:51

1y ago36:51

36:51

Welcome to another episode of "SaaS Stories" where we delve into the transformative power of customer-led growth within the SaaS industry. Lihong Hicken, co-founder and CEO of TheySaid, has championed this innovative approach all the way from Salt Lake City. Tune in as Lihong shares her journey from the early days of pioneering SaaS startups to mas…

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Pivot or Perish: Embracing Change in the Fast-Paced World of SaaS with FlyMSG 52:21

1y ago52:21

52:21

This episode isn't just another tech talk; it's a rollercoaster ride through the highs and lows of pioneering a SaaS business, complete with strategic pivots and cutting-edge innovations. Key Takeaways: Strategic Shapeshifting: Learn about the seismic shifts from service-based roots to a formidable SaaS contender, with FlyMSG leading the charge. Na…

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Unleashing Creativity in Coding: Abhishek Saikia on Transforming Software Development with AI 39:24

1y ago39:24

39:24

Join us for a fascinating episode of "SaaS Stories" where we dive deep with Abhishek Saikia, Co-founder of KushoAI. Explore how Abhishek's journey from data scientist to entrepreneur led to the inception of KushoAI, a groundbreaking solution designed to alleviate the burdens of API testing for developers. This episode sheds light on the various cha…

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Keep It Simple SaaS! A text messaging solution for business growth 36:59

1y ago36:59

36:59

This latest episode of SaaS stories highlights the journey of CartBoss, founded by Tadej Bogataj. We cover topics such as: Testing to see if there is demand for the product Early growth tips A typical day in the life of a SaaS Founder Sponsored by: https://hatmedia.com.au/ Send us a textBy Joana Inch

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The SaaS Architect: Building Future-Proof Platforms with Jay Tokosch 34:49

1+ y ago34:49

34:49

Dive into the heart of innovation with Jay Tokosch. Hosted by Joana Inch of Hat Media, this podcast series explores the journeys of tech and SaaS leaders who are shaping the future. In this episode, we sit down with Jay Tokosch, the visionary CEO behind NoteAffect, to uncover the stories behind his entrepreneurial ventures across the tech landscape…

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Culture Catalyst: Navigating Growth and Resilience in the SaaS Sphere with Kate Bradley Chernis from Lately 1:01:43

1+ y ago1:01:43

1:01:43

Join Kate Bradley Chernis, CEO and founder of Lately, in her dynamic and candid conversation on navigating the challenges of scaling a business to fostering resilience and empowerment. This episode is packed with wisdom and wit to inspire your own entrepreneurial journey. Get ready for insights, anecdotes, and actionable advice as Kate dives deep i…

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Profit from Purpose: Unleashing the Potential of SaaS Businesses to Change the World 46:29

2y ago46:29

46:29

Join us on an inspiring journey as we delve into the world of SaaS businesses and their untapped potential to create meaningful impact. In this thought-provoking podcast, Stewart, a seasoned industry expert, shares his insights on the pitfalls faced by startup founders and enterprise-level SaaS companies alike. Discover why laser focus, value over …

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Optimising B2B Revenue Attribution with Lars Grønnegaard, CEO & Co-Founder of Dreamdata.io 57:00

2y ago57:00

57:00

Listen to an insightful conversation with Lars Grønnegaard, CEO and Co-Founder of Dreamdata.io, as he unveils the secrets behind building a successful B2B revenue attribution platform and provides expert advice on navigating the challenges faced by B2B marketers. In this episode of B2B Insights, our host dives deep into a conversation with Lars abo…

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Entrepreneurs! Make Yourself Redundant with Scotty Schindler 45:20

2+ y ago45:20

45:20

Scotty Schindler has been a major disruptor in the SaaS world since 2000. After some initial setbacks, he found success with ReNet – a CRM solution for real estate agents. What set ReNet apart was its ability to reduce subscriber churn by an impressive 1% per month. But how did Scotty do it? He knew that collaboration, networking and leveraging res…

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From multiple fails to a million dollar buyout. The 5 business philosophies with Scotty Schindler (ReNet) 21:06

2+ y ago21:06

21:06

When it comes to SaaS, Scotty Schindler knows what he's talking about. After a few false starts, he started his first software company in 2000 and found success in 2002 with ReNet - a leading provider of real estate agent CRM, front-office and workflow software-as-service that achieved extremely low subscriber churn rates of 1% per month. That succ…

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Disrupting Banking. The new Australian challenger bank with Founder, Will Banks, DayTek Capital 37:05

2+ y ago37:05

37:05

In this episode, we chat with Will Banks from DayTek Capital. DayTek Capital is a revolutionary and unique Australian neobank, offering unique and alternative banking products that are tailored to a customer's financial situation and interests. We'll ask him about their journey so far, and what exciting things they have planned for the future! Send…

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From corporate banking to a purpose driven Startup. SaaS Stories with David Davies of AgUnity 44:58

2+ y ago44:58

44:58

David Davies is the founder of AgUnity and creator of AgriUT, a SaaS solution that helps smallholder farmers break the cycle of poverty through smartphones and digital tokens. David was awarded the Future Agro Challenge Global Agripreneur of the Year 2018, and his work has been recognised globally by IFC World Bank, the UN Food and Agriculture Orga…