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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death.
We Discuss:
• The Critical Info platform and how it helps people learn about end-of-life choices.
• Catherine's "My Loved One Died. What Do I Do Now?" guide walks people through steps in the first hours, days, weeks and months.
• The importance of getting to know your market before building a prototype.
• Community engagement strategies and how they can help build awareness on a limited budget.
Chapters
1. From Excel Spreadsheet to Game-Changing SaaS: The 200-hour Admin Problem One Founder Solved (00:00:00)
2. Welcome to Critical Info (00:00:37)
3. A Personal Tragedy Sparks Inspiration (00:02:47)
4. Market Validation and Early Challenges (00:05:31)
5. Building Without VC Funding (00:10:46)
6. Creative Growth Strategies on a Budget (00:17:35)
7. The Future of End-of-Life Planning (00:25:33)
8. If I Could Go Back in Time (00:34:08)
62 episodes
