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Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value
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The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative impact of AI, and practical steps to improve pricing approaches within SaaS businesses.
Podcast Overview:
• Discussion on disruptive pricing models and their relevance in SaaS
• The significance of AI in reshaping pricing formats
• Common mistakes companies make with pricing strategies
• Effective communication techniques when implementing price changes
• The importance of strategic packaging in SaaS pricing
• Insights from James's new book, "Capturing Value"
Chapters
1. Pricing SaaS for Growth: James Wilton on AI, Packaging, and Capturing Value (00:00:00)
2. SaaS Pricing Strategy Consulting Journey (00:00:02)
3. AI Reshaping SaaS Pricing Models (00:05:59)
4. Effective SaaS Pricing Strategy Improvements (00:18:45)
5. Strategic SaaS Pricing Book Discussion (00:22:24)
6. Transitioning SaaS Pricing Strategies Smoothly (00:25:54)
7. Pricing Strategies and Growth Potential (00:34:08)
8. Disruptive Pricing Strategies in Business (00:38:47)
49 episodes
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