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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Emotional Connection
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🔗 Deep storytelling connects customers emotionally by exploring subtleties and complexities of familiar narratives, helping them relate to their own pain points.
🎭 Personal experiences of overcoming obstacles in sales stories create emotional resonance and demonstrate how to tackle customer challenges.
Vulnerability and Authenticity🔍 Exposing blemishes and sharing stories of overcoming mistakes showcases humanity and vulnerability, fostering customer trust and connection.
Practical Application🎯 Transitioning from stories to customer pain points with questions like "What's your four-minute mile block?" helps customers apply narratives to their own situations.
Credibility Building📊 Sharing case studies of helping customers overcome similar challenges demonstrates experience and expertise in solving specific problems.
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