Best Sellingtechniques Podcasts (2025)

Compensation Strategy 💰 Compensation plans directly influence salesperson behavior, with effective plans tying quotas to pocketbook to motivate salespeople to hit numbers and grow the company. 📊 Quota-based commission plans can be designed to provide a bonus for exceeding quota, motivating salespeople to push beyond their targets. Psychological Fac…

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The Golden Bookshelf - Sales Influence Podcast - SIP 592 12:01

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18d ago12:01

12:01

Reading Strategies 📚 Only 8% of people read non-fiction business books, while the remaining 92% miss out on introducing new ideas and insights. 🏆 Implement the "100-page rule" to overcome reading hurdles: read the first 100 pages and decide whether to continue or donate the book to Goodwill. Information Extraction 🖊️ Mark up books with tags, underl…

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Guiding, Not Telling Customers - Sales Influence Podcast - SIP 591 8:27

24d ago8:27

8:27

Customer Decision-Making 🛒 Guiding customers through choices rather than telling them what to buy leads to a more effective sales experience and increased likelihood of purchase. 🧠 Paralysis by analysis occurs when customers face too many options, as demonstrated by a Stanford study showing only 3% approached a table with 24 flavors versus 30% for …

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The Greatest Management Principle - Sales Influence Podcast - SIP 590 9:37

27d ago9:37

9:37

Performance Management 🎯 Measure output to manage results and avoid micromanaging, but switch to measuring activities when not hitting numbers to guarantee output, as per Dr. Michael Lebau's "The Greatest Management Principle in the World" (1985). 📊 To ensure output, focus on key metrics introduced by Frank B. Kern in the 1940s-50s: cold calls, cal…

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Guaranteeing Your Results - Sales Influence Podcast - SIP 589 12:21

1M ago12:21

12:21

The Cycle of Success 🔄 Attitude leads to activity, which leads to achievement, which reinforces attitude in the "wheel of success" cycle. 🎯 Results guarantee a good attitude, not vice versa, as achieving goals validates one's approach and boosts self-esteem. Overcoming Procrastination 🏋️ Jordan Peterson's strategy of "lowering the bar" involves bre…

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3 Buying Situations - Sales Influence Podcast - SIP 588 9:29

1M ago9:29

9:29

There are three customer buying situations that dictate the approach a salesperson should take. First, for clients not currently using any solution, the presentation must create a sense of need and urgency for the product. Second, when customers are using a do-it-yourself or in-house solution, the sales strategy shifts to an advantage presentation,…

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The Golden Triangle - Sales Influence Podcast - SIP 587 10:58

2M ago10:58

10:58

Compensation and Motivation 🏆 The most motivated salespeople achieve a great balance between loving their product and feeling financially appreciated by their company through an effective compensation plan. 💰 Salespeople require monetary compensation, not just gratitude and joy, to pay bills and stay motivated in delivering value-centric, customer-…

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2 Types of Speakers - Sales Influence Podcast - SIP 586 9:52

2M ago9:52

9:52

Key Insights on Speaker Types 🎙️ The 80/20 rule applies to speakers: 80% are descriptive, focusing on market trends, while 20% are prescriptive, providing actionable steps. 🔍 Descriptive speakers concentrate on "what's happening" in the market, detailing changes in sales processes and buyer behavior. 🛠️ Prescriptive speakers are tactical, offering …

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Vision Board Irritation - Sales Influence Podcast - SIP 585 10:45

2M ago10:45

10:45

Vision vs. Mission Board A vision board displays aspirational items like a Bugatti or mansion, while a mission board breaks down daily activities to achieve those goals, such as making 27 calls per day to close 20% of deals and earn $20,000/month. Sales Pipeline Breakdown To afford a $240,000 Bugatti, one must earn $20,000/month for 12 months, requ…

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The Right Compensation Plan - Sales Influence Podcast - SIP 584 13:39

2M ago13:39

13:39

Compensation Structure A base plus Commission plan is optimal for long sales cycles (3-5 months), providing a motivating base salary and Commission tied to quota to encourage salespeople to accelerate revenue beyond targets. In this model, salespeople earn a percentage of base salary as Commission, with payouts starting at 50% of quota and increasi…

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8 Reasons Why They Don't Buy - Sales Influence Podcast - SIP 583 9:59

2M ago9:59

9:59

Building Trust and Overcoming Anxiety 🤝 To alleviate mental pain from bad past experiences, provide similar recent projects, video testimonials, and references to build trust. 💰 Address budget concerns by directly asking about price range, offering options within that range, and providing payment plans to make purchases more manageable. Managing Ex…

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Brent Adamson's Framemaking Sales - How to Make Customers Trust Themselves | Sales Influence Podcast 51:29

2M ago51:29

51:29

Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent’s new book “The Framemaking Sale: Sell More by Boosting Customer Confidence” (Amazon): https://geni.us/FramemakingSale Brent exposes the hidden psychology behind buyer decision…

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Selling To The Invisible Rabbit - Sales Influence Podcast - SIP 582 10:20

2M ago10:20

10:20

Sales Strategy 🎯 Pretending the "invisible spouse" or "invisible boss" is present during sales conversations can shorten the sales cycle and facilitate easier buying decisions. 🤔 Asking customers what their spouse or boss would think about specific features validates understanding of needs and concerns, potentially revealing more insightful informa…

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4 Types of Leads - Sales Influence Podcast - SIP 581 7:57

2M ago7:57

7:57

Lead Classification and Management 🎯 Cold, warm, and hot lead categorization enables sales teams to prioritize efforts and allocate resources more efficiently, focusing on the most qualified and interested prospects. 🔍 A lead is defined as contact information for a potential customer who might be interested in a product or service, distinct from a …

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15 Step Contractor Sales Process - Sales Influence Podcast - SIP 581 13:24

2M ago13:24

13:24

15 Step Contractor Sales Process Designed specifically for contractors and businesses that serve residential customers, such as those in roofing, landscaping, or pool installation. Start with qualifying potential clients and setting appointments. The process continues with on-site preparations, initial greetings, and thorough questioning to underst…

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Customer Profile Defined - Sales Influence Podcast - SIP 580 8:50

2M ago8:50

8:50

Customer Profiling Essentials 🎯 A customer profile comprises key characteristics including demographics, psychographics, firmographics, and behavioral graphics, enabling businesses to target ideal customers effectively. 👥 Demographics (age, gender, location) and psychographics (religion, politics, mental disposition) provide crucial insights into i…

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Don't Be Yourself - Sales Influence Podcast - SIP 579 11:29

2M ago11:29

11:29

Overcoming Negative Programming 🧠 Negative self-programming, like "don't talk to strangers," can hinder sales performance by inducing fear and nervousness during interactions, impeding relationship-building. 🔄 To counter negative programming, delete limiting beliefs and replace them with positive alternatives, such as changing "don't talk to strang…

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Cost Of Not Qualifying - Sales Influence Podcast - SIP 578 7:17

3M ago7:17

7:17

Time Investment in Sales Qualification 🕒 Qualifying a lead can consume up to 5 hours of time without guaranteeing a sale, emphasizing the critical need for efficient lead qualification in the sales process. 🗓️ The initial conversation and appointment scheduling alone can take 45 minutes, while subsequent steps like on-site walkthroughs, proposal de…

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Funnels, Pipeline and Process - Sales Influence Podcast - SIP 577 9:01

3M ago9:01

9:01

Sales Process Optimization 🔍 Sales funnels, pipelines, and processes are interconnected tools that help teams visualize, track, and optimize the customer journey from awareness to conversion. 📊 Analyzing key metrics like conversion rates, drop-off rates, and average deal size enables sales teams to make data-driven decisions and improve overall per…

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Employee vs Ownership Mindset - Sales Influence Podcast - SIP 576 9:24

3M ago9:24

9:24

The source contrasts an "employee mindset" with an "ownership mindset" through an illustrative anecdote about a restaurant visit. An employee mindset, exemplified by a server adhering strictly to rules even if it means losing business, focuses on doing the minimum and following policies without considering broader implications. Conversely, an owner…

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Stop Giving Away Value - Sales Influence Podcast - SIP 575 10:13

3M ago10:13

10:13

Balancing Value and Business Sustainability 🚫 Giving away excessive value without proper boundaries can lead to financial loss and burnout, highlighting the importance of setting clear expectations with clients. 📊 Measuring results and tracking impact of free services (e.g., web hosting, design) is crucial to ensure the investment is worthwhile and…

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Deep Storytelling and Connecting - Sales Influence Podcast - SIP 574 10:18

3M ago10:18

10:18

Emotional Connection 🔗 Deep storytelling connects customers emotionally by exploring subtleties and complexities of familiar narratives, helping them relate to their own pain points. 🎭 Personal experiences of overcoming obstacles in sales stories create emotional resonance and demonstrate how to tackle customer challenges. Vulnerability and Authent…

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Don't Overcome Fear, Reduce It - Sales Influence Podcast - SIP 573 10:07

3M ago10:07

10:07

Reducing Fear 🔹 Reducing fear to a comfortable level is more effective than overcoming it, as it allows individuals to step right over fear without struggle or effort. 🔹 Breaking down complex tasks into smaller, manageable chunks or "baby steps" can significantly reduce fear and make tasks more achievable. Practical Approaches 🔹 Reducing the number…

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Losing Clients Is Your Fault - Sales Influence Podcast - SIP 572 11:05

3M ago11:05

11:05

Mindset Shift for Sales Success 🔑 Losing clients is always the salesperson's fault, not the competitor's, as clients are lost due to inadequate service, not because they are "stolen". Characteristics of Successful Salespeople 💡 Top-performing salespeople who exceed quotas consistently exhibit a continuous learning mindset, always seeking to improve…

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The Enemy of Success - Sales Influence Podcast - SIP 571 10:28

3M ago10:28

10:28

Victor discusses how boredom is the greatest obstacle to achieving success. He asserts that successful individuals push through repetitive, mundane tasks, understanding that mastery and cumulative progress require consistent effort, even when unexciting. The clarity of purpose and a long-term vision can compel one to persist through boredom, avoidi…

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4 Time Saving Strategies - Sales Influence Podcast - SIP 570 8:19

4M ago8:19

8:19

Time Management Strategies 🕒 Automate, eliminate, simplify, and amplify tasks and processes to improve time management and task efficiency. 💻 Utilize software and technology to automate repetitive tasks, potentially saving 30 seconds per call, which can accumulate to significant time savings over 100 calls per day and 22 days per month. Productivit…

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Top 25% Of Salespeople - Sales Influence Podcast - SIP 569 7:48

4M ago7:48

7:48

Skill Accumulation Strategy 🎯 Focus on mastering four high-leverage activities: cold calling, presentations/demos, influence/persuasion, and time management, aiming to be in the top 25% of each rather than the absolute best. 💡 The aggregate of multiple skills is key to becoming a top salesperson, approximating excellence in several areas instead of…

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Atomic Habit Stacking by James Clear - Sales Influence Podcast - SIP 568 10:33

4M ago10:33

10:33

Core Concept 🧠 Habit stacking involves layering new habits onto existing ones, making it easier to create and maintain new behaviors by leveraging established routines. Implementation 🌅 Applying habit stacking to create a morning routine can effectively set the tone for the entire day, enhancing overall productivity and goal achievement. 📊 The tech…

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Collaborate and Improvise - Sales Influence Podcast - SIP 567 9:36

4M ago9:36

9:36

Collaborative Selling 🤝 Collaborative dialogue with customers involves sharing ideas, finding common ground, and reaching agreements, focusing on how the product will be used and creating habits for adoption. 🎭 Improvisation in sales requires anticipating and adapting to unforeseen situations and customer needs, emphasizing open communication to en…

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Aggregation of Marginal Gains - Sales Influence Podcast - SIP 566 11:04

4M ago11:04

11:04

Marginal Gains Philosophy 🔍 The "aggregation of marginal gains" philosophy, popularized by Dave Brailsford, focuses on achieving 1% improvements in multiple areas to yield significant overall results. 🚴 British Cycling Team applied this concept to various aspects like bike design, clothing, and hygiene, leading to multiple gold medals and Tour de F…

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Speed To Respond Data - Sales Influence Podcast - SIP 565 8:32

5M ago8:32

8:32

Rapid Response Impact 🚀 Responding within 1 minute to sales inquiries increases deal closure chances by 391% (Lead Response Management study) or 114% (Velocity study) compared to no response. ⏳ Delaying response by 24 hours drastically reduces deal closure chances to 17% (Lead Response Management study) or 3% (Velocity study) compared to no respons…

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Minimum Value Prospect (MVP) - Sales Influence Podcast - SIP 563 7:53

5M ago7:53

7:53

Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly…

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Beware The Disappointment Dip - Sales Influence Podcast - SIP 563 11:08

5M ago11:08

11:08

Sales Systems and Processes 🎯 Implementing a predictable prospecting system with specific daily call quotas, structured scripts, and follow-up procedures is essential for sales success and overcoming the disappointment dip. 📊 Over 70% of sales come from referrals, yet less than 20% of sales professionals ask for them, highlighting the need for a sy…

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Timing Your Social Media Posts - Sales Influence Podcast - SIP 542 8:41

6M ago8:41

8:41

Optimal Posting Times 🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours. 🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentime…

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Unique Aggregate Proposition - Sales Influence Podcast - SIP 561 8:39

6M ago8:39

8:39

Unique Aggregate Proposition (UAP) 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps…

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5 Value Hurdles - Sales Influence Podcast - SIP 560 10:57

6M ago10:57

10:57

Value Positioning and Articulation 🎯 Positioning value involves putting customers in the scene and situation where they can feel the pain of not having your product, rather than simply listing features. 💡 To sell value effectively, one must know, believe in, prove, articulate, and position the value correctly within the customer's context and situa…

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Biological Sales Clock - Sales Influence Podcast - SIP 559 11:16

6M ago11:16

11:16

Timing and Productivity 🕰️ The biological sales clock reveals optimal times for sales and productivity: 7-11 a.m. and 3-9 p.m., when customers are most receptive and in a positive mood. 📊 Companies can leverage this data by scheduling morning meetings from 7-11 a.m. and afternoon meetings from 3-6 p.m., avoiding the noon-3 p.m. slump when customers…

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10 Ways to Disqualify a Prospect - Sales Influence Podcast - SIP 558 10:21

6M ago10:21

10:21

Efficient Prospect Evaluation 🎯 Disqualify prospects quickly to save time and money, as faster disqualification leads to more efficient use of resources. 💼 Establish clear boundaries and specific requirements for working with clients, such as minimum budget, project size, location, time commitment, and payoff structure. Value-Based Qualification 💰 …

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Spin The Value Arrow - Sales Influence Podcast - SIP 557 9:13

6M ago9:13

9:13

The Sales Influence Podcast episode "Spin the Value Arrow" discusses tailoring B2B sales presentations to resonate with different decision-makers. Victor Antonio, introduces the "value trinity": increasing revenue, reducing costs, and expanding market share, as the primary concerns of business owners. He argues that effective selling involves under…

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Client Says: "Send Me A Proposal" - Sales Influence Podcast - SIP 556 11:15

6M ago11:15

11:15

Accelerating the Sales Process 🚀 Immediately ask for pricing when a customer requests a proposal to potentially close deals faster, as time kills all deals and prolonged processes reduce closing probability. 💼 Utilize a 3-step process to confirm customer interest and fit: verify interest, ensure product/service fit, and validate features/functional…

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A Winning Presentation Plan - Sales Influence Podcast - SIP 555 8:25

6M ago8:25

8:25

Presentation Structure 🏠 Visualize a house with 5 points to represent the top 5 customer priorities, organizing them in order of importance and checking off each point during the presentation. Engagement Strategy 🔄 Utilize the "say-ask-do-show" formula for each priority: say what you want to discuss, ask questions to gather information, do an engag…

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Selling Something For Free - Sales Influence Podcast - SIP 554 8:22

6M ago8:22

8:22

Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing it with perceived value and context, making it enticing for the recipient. Using his podcast as an example,…

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A Method To Selling - Sales Influence Podcast - SIP 553 8:48

7M ago8:48

8:48

The podcast episode from the Sales Influence Podcast, hosted by Victor Antonio, draws a parallel between method acting and effective sales techniques. Antonio suggests that salespeople should empathize deeply with their clients, mirroring how method actors immerse themselves in a role. By understanding the client's fears, anxieties, and potential r…

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Dealing With Know-It-Alls - Sales Influence Podcast - SIP 552 8:53

7M ago8:53

8:53

Audience Segmentation and Engagement 🎯 Categorize audience into "winners" (willing to learn) and "losers" (resistant to learning) based on their response to new sales strategies. 🤝 Prequalify audience members by asking them to consider "how can I make this work for me" rather than dismissing new ideas outright. Overcoming Resistance 💪 Reduce resist…

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5 Types of Guarantees - Sales Influence Podcast - SIP 551 8:34

7M ago8:34

8:34

Guarantee Strategies 🛡️ Implementing a money-back guarantee within a 30-90 day period can significantly reduce buying resistance and boost sales by providing customers with a sense of security. 🎯 A results-based guarantee can be more effective than a standard money-back offer, as it promises specific outcomes and enhances customer trust in the prod…

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Buyers Vote 5 Ways - Sales Influence Podcast - SIP 550 11:37

7M ago11:37

11:37

Buyer Types and Sales Strategies 🗳️ Buyers can be categorized into five distinct types: single issue voters, well-informed voters, partisan voters, low information voters, and non-voters, each requiring a tailored sales approach. 💡 Salespeople should identify the single critical issue for each buyer and craft their presentation around it, maximizin…

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Best 2 Minute Pitch - Sales Influence Podcast - SIP 549 5:02

7M ago5:02

5:02

Key Pitch Strategy 🎯 The "two-minute pitch" is a powerful technique that uses five key numbers to quickly grab attention and convey value. 🔢 Memorizing five metrics and their corresponding explanations forms the core of this concise, impactful pitch strategy. Practical Application 📊 Examples of effective metrics include years of experience, number …

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Qualify A Great Meeting - Sales Influence Podcast - SIP 548 8:13

7M ago8:13

8:13

Evaluation Framework 🎯 The BANTER model provides a universal benchmarking system for qualifying great sales meetings using 7 key questions: Budget, Authority, Need, Timing, Engagement, and Request. 📊 A perfect score of 6-7 out of 7 indicates a truly great meeting, while 0-5 suggests the meeting was not as successful as claimed. Practical Applicatio…

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Reduce Your Sales Anxiety - Sales Influence Podcast - SIP 547 9:15

7M ago9:15

9:15

Sales Performance and Anxiety 🎯 57% of salespeople fail to meet their sales targets, leading to sales anxiety at critical periods like month-end, quarter-end, or year-end. 😰 Sales anxiety stems from three main causes: urgency (recognizing the need for change without knowing how), lack of a plan (uncertainty about how to change), and time belief (pe…