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Unique Aggregate Proposition - Sales Influence Podcast - SIP 561

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Manage episode 479226343 series 1242556
Content provided by Victor Antonio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victor Antonio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Unique Aggregate Proposition (UAP)
  1. 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized.
  2. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps being better in competitive markets.
Sales and Marketing Strategy
  1. 💼 Victor Antonio recommends using UAP to differentiate sales pitches by combining 3-7 special offerings to stand out from competitors.
  2. 🍎 Apple and Google are rare exceptions in creating unique, hard-to-copy products, highlighting the power of a strong UAP.
Competitive Advantage
  1. 🚀 Salespeople should focus on creating a UAP rather than a USP, as it's more difficult to replicate and provides a stronger competitive edge.
  continue reading

636 episodes

Artwork
iconShare
 
Manage episode 479226343 series 1242556
Content provided by Victor Antonio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Victor Antonio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Unique Aggregate Proposition (UAP)
  1. 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized.
  2. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps being better in competitive markets.
Sales and Marketing Strategy
  1. 💼 Victor Antonio recommends using UAP to differentiate sales pitches by combining 3-7 special offerings to stand out from competitors.
  2. 🍎 Apple and Google are rare exceptions in creating unique, hard-to-copy products, highlighting the power of a strong UAP.
Competitive Advantage
  1. 🚀 Salespeople should focus on creating a UAP rather than a USP, as it's more difficult to replicate and provides a stronger competitive edge.
  continue reading

636 episodes

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