Should all organisations embrace comedy in their workforce? How about hospitals?
In this episode, we speak with Peter McGraw, a professor of marketing and psychology, a behavioural economist and globally recognised expert in the scientific study of humour. He's also a dual podcast host and the bestselling author of recently released 'Shtick to Business'.
During our chat, we discuss what we can learn from the process of how a comedian creates humour. Kevin joins in with his analogy of the 'doggy play bow' and how he believes it can help provide a safe, encouraging and engaging work environment.

The main aim of SARD is to help improve the NHS, Britain's public health service. Healthcare and IT are ever-changing and we are interested in the ways that we can help it evolve with the growing population. SARD created a podcast because there’s constant change, growth even, in our industry and we want to shout about it – this podcast is essentially our proverbial mountaintop and we’re here to share all that’s going on.