For this episode of Secrets for Scaling, we talked to Drew Bilbe, Co-Founder and CEO of Nexba, Australia's first naturally sweetened Cola, Lemon and Orange Sparkling Infusions. Nexba was inspired by naturally sweetened teas in Mexico when Drew was studying abroad. Seeing the anti-sugar movement sweeping the globe, he spotted a gap in the Australian market for healthy, natural teas and soft drinks and knew they could be first to market. Having accomplished that goal, they’re now leading the way for naturally sugar-free soft drinks in Australia, having grown 300% in 2016 alone. They did the research, put in the hours necessary, built a support network, and stayed focus on their vision. Hear their entire story in the full episode!