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Eric Peters, product manager at HubSpot Academy, shares how offering online education and certification can empower product growth. HubSpot Academy is the worldwide leader in free online training for marketing, sales, and customer service professionals. With over 200,000 customers, it has become the hub for their prospect and existing customers and it’s a product on its own. We discussed:
- How they approach the needs of all the different users - existing customers, prospects (unseasoned and seasoned professionals) and content creators
- How they identify the Academy users that could turn into Hubspot customers
- Retention tactics
- How to exceed expectations and create delightful moments
- Managing intermediary stakeholders and external contributors that impact your users
- Why the “hybrid” model is the future of education
For the video version and more conversations on product-led growth, product design and product strategy, visit https://pony.studio/design-for-growth/the-product-show