Welcome back to Sell Like You! In this episode, I’m diving into the secrets of turning event leads into meaningful opportunities.

If you’ve attended industry events, trade shows, or conferences, you'll know it's not just about showing up – it’s about maximising every conversation and connection you make.

Here’s what I cover:

The Importance of Events: Why events are more than just networking—they’re a chance to grow your pipeline and market share.

Preparing Before You Go: How to research attendees and set yourself up for success by planning ahead.

Making Your Notes Count: Why jotting down details during the event is critical to building strong relationships later.

Timely Follow-Up: How to connect with leads within a week and why it makes all the difference.

Adding Real Value: Sharing personalised insights, resources, and even a little humour to stand out from the crowd.

Multi-Touchpoint Strategy: Mixing emails, calls, LinkedIn, and voice notes to engage your prospects effectively.

I also share why events like Cybercon were standout moments for me last year and how revisiting old connections led to some incredible opportunities.

Plus, I’ll tell you how to avoid the biggest mistake most people make after events – letting leads go cold.

Don’t Miss This:

I’m hosting a free webinar on 4th February 2025 at 12 PM AEDT (9 AM AWST) where I’ll share my full follow-up strategy. You’ll get templates, success stories, and actionable advice to help you convert your event leads into sales.

Click here to register

If you’re tired of missing out on the potential sitting in your CRM or looking to refine your process, this episode is for you. Let me know how you’re tackling event follow-ups—I’d love to hear your stories!

Happy selling!