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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Manage episode 492528414 series 3506800
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Pulling back the curtain on one of SEO's most controversial techniques, this episode dives deep into website cloaking—showing search engines different content than what human visitors see. While firmly acknowledging this as a black hat approach I no longer practice or recommend, I explain why understanding these techniques creates more well-rounded SEO professionals who can identify manipulation.
What exactly happens when websites serve different versions of content based on who's visiting? I break down the technical mechanics of cloaking, from user agent detection to sophisticated IP verification systems that aim to fool Google. You'll learn how cloakers distinguish between genuine Googlebot crawlers and competitors trying to uncover their tactics, complete with a fascinating historical perspective from the wild west days of SEO circa 2008-2009.
The episode provides practical knowledge for those curious about detecting cloaking, with specific browser plugin suggestions that let you view websites as if you were Googlebot. This knowledge isn't about encouraging risky tactics but rather understanding the digital landscape fully. Whether you're an SEO professional looking to deepen your technical knowledge or simply curious about the mechanics behind search manipulation, this episode provides valuable context about why sustainable, white hat approaches ultimately build more valuable digital assets than shortcuts. Ready to understand the smoke and mirrors of black hat SEO without getting burned? This episode delivers the perfect balance of technical insight and ethical perspective.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Introduction to Best Of Episode (00:00:00)
2. What is Cloaking in SEO? (00:02:23)
3. Black Hat Story: PBNs and Link Building (00:04:47)
4. Technical Implementation of Cloaking (00:08:06)
5. How to Detect Cloaking (00:10:00)
6. Disclaimers and KeywordsPeopleUse Demo Offer (00:11:28)
300 episodes
