Best Edd Dawson Podcasts (2025)

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Best of : Why you shouldn't chase keyword search volume 9:53

1d ago9:53

9:53

Send us a text Edd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that natural…

1
Best of : Building versus Buying Backlinks 14:57

4d ago14:57

14:57

Send us a text Link building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating this system through paid links violates their guidelines. • Link buying is transactional and…

1
Best of : Audience Research is better than Keyword Research 13:48

6d ago13:48

13:48

Send us a text Edd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords. • High-volume keywords are often highly competitive and don't convert well • Traditional keyw…

1
Best of : FAQ's increase engagement 10:15

8d ago10:15

10:15

Send us a text FAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically. • Wood burner example demonstrates how answering questions builds authority and expertise • Rece…

1
Best of : Neat Competitor Research Tip 8:27

11d ago8:27

8:27

Send us a text Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain authority that still rank in the top 10. • Sites with lower domain authority ranking high ar…

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Best of : Evaluating expired domains and domains at auction 14:10

13d ago14:10

14:10

Send us a text Edd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks from 377 domains including Telegraph and Wikipedia, a thorough investigation revealed mult…

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Best of : Move your content to the next level with Keyword Clustering 14:10

15d ago14:10

14:10

Send us a text We explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages. • Keyword clustering helps prevent content cannibalization while creating more topically relevant pages • Traditional clusteri…

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Best of : Content That People Link To - Tools 15:25

18d ago15:25

15:25

Send us a text Creating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate links automatically when they provide unique value. • Tools that perform complex functions or…

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Best of : When Guest Posting Goes Wrong 12:38

20d ago12:38

12:38

Send us a text Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links. • Guest posting provides content to other websites while including backlinks to your own site • Google considers guest posting purely for link building purpo…

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Best of : Rank & Rent, the new SEO gold rush? 13:36

22d ago13:36

13:36

Send us a text The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers. • Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning • Target busin…

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Best of : Programmatic SEO - deploying SEO at scale 11:46

25d ago11:46

11:46

Send us a text Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too time-consuming to create individually. • Airbnb exemplifies programmatic SEO with their locati…

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Best of : Deciphering E-E-A-T with Google Patents 19:27

27d ago19:27

19:27

Send us a text Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both authors and websites based on writing style fingerprints compared against established experts. • …

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Best of : Questions Not Keywords 11:36

29d ago11:36

11:36

Send us a text Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines. • Questions form the foundation for stronger SEO content clusters and …

1
Best of : Create More Than You Consume 9:11

1M ago9:11

9:11

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
Best of : Site Architecture For Topical Authority 8:09

1M ago8:09

8:09

Send us a text Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time. • Randomly posting content w…

1
Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone 15:50

1M ago15:50

15:50

Send us a text We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone. • Springtime-related change in podcast schedule with some best-of episodes coming up • Explanation of Brighton SEO conference and our minimal sponsorship package • Implementation …

1
My Current Tool Stack 15:54

1M ago15:54

15:54

Send us a text The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations. •…

1
Branded Search 11:55

1M ago11:55

11:55

Send us a text We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards. • Branded search refers to queries where users include your brand name in their search terms • Strong branded search signals to Google that …

1
How to find when and how Google is crawling your site 12:22

1M ago12:22

12:22

Send us a text Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems. • Access the Crawl Stats Report via Settings in Goo…

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GROWTH Framework - Step 6 : Hone & Repeat 15:17

2M ago15:17

15:17

Send us a text Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle …

1
How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett 38:43

2M ago38:43

38:43

Send us a text Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying f…

1
The AI Take on the GROWTH Framework 26:18

2M ago26:18

26:18

Send us a text Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology. • Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately capt…

1
Vibe Coding 15:43

2M ago15:43

15:43

Send us a text Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming. • Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for …

1
Data Wins in SEO: Data is Your Moat. 12:22

2M ago12:22

12:22

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

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GROWTH Framework - Step 5 : Tune 14:35

2M ago14:35

14:35

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

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GROWTH Framework - Step 4 : Watch 15:48

2M ago15:48

15:48

Send us a text This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business …

1
I'm away at a Mastermind meet-up 15:36

2M ago15:36

15:36

Send us a text We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members. • Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maxi…

1
Sitemap.xml - make it easy for bots to find your content 14:46

2M ago14:46

14:46

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
Robots.txt - upsides and pitfalls 12:59

2M ago12:59

12:59

Send us a text The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration. • Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testi…

1
How Google dampens your ranking gains. 14:20

2M ago14:20

14:20

Send us a text Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importa…

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GROWTH Framework - Step 3 : Optimize 14:23

2M ago14:23

14:23

Send us a text This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conv…

1
GROWTH Framework - Step 2 : Refine 15:37

2M ago15:37

15:37

Send us a text This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap. • Discussing the necessity of refining gathered questions • Explain…

1
Use Authority Signals 12:01

3M ago12:01

12:01

Send us a text Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance. • Introduction to authority sign…

1
Personal Brands and SEO 19:19

3M ago19:19

19:19

Send us a text Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement. • Importance of personal branding in SEO • Martin Lewis as a case study in authority • Bu…

1
Search Analytics and Content Optimization 14:12

3M ago14:12

14:12

Send us a text Link to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-tool This episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Googl…

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When is a zero volume keyword NOT a zero volume keyword? 9:39

3M ago9:39

9:39

Send us a text Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of det…

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Topical Authority: How To Build Content Hubs That Dominate SEO with Matt Tomkin 36:59

3M ago36:59

36:59

Send us a text Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of conten…

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GROWTH Framework - Step 1 : Gather 16:12

3M ago16:12

16:12

Send us a text See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discov…

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Editorial Gold: Unlocking the Secrets of Digital PR & Link Building with Chris Panteli 46:37

3M ago46:37

46:37

Send us a text Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to…

1
Conversational Search 16:25

3M ago16:25

16:25

Send us a text What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shi…

1
Why (Most) SEO Tools Are Flawed 16:48

3M ago16:48

16:48

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
SEO, Design, UX and Accessibility with David Pisarek 36:12

3M ago36:12

36:12

Send us a text Find David on Linkedin : https://www.linkedin.com/in/pisarek/ Find Wow Digital at : https://wowdigital.com/ Unlock the secrets behind creating an unforgettable online presence for your non-profit with insights from design and programming expert David Pesarek. In our latest episode, we promise you’ll learn how the seemingly trivial bl…

1
Edd Guests on Podcasting Amplified 35:08

3M ago35:08

35:08

Send us a text Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/ Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating you…

1
GROWTH Framework - Introduction 18:06

3M ago18:06

18:06

Send us a text See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing All comments and critiques more than welcome! Details in that doc for how to get in touch. Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronge…

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Unlocking Local SEO Opportunities with Daniel Molina 45:16

3M ago45:16

45:16

Send us a text Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and trades, this episode is your blueprint to success. Daniel and I discuss the unique aspects o…

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Domainers 14:27

4M ago14:27

14:27

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
301 Redirect Confusion 9:44

4M ago9:44

9:44

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
How to avoid SEO Snake Oil 11:03

4M ago11:03

11:03

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could hel…

1
How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn 15:58

4M ago15:58

15:58

Send us a text What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadba…

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GROWTH Framework Outline 16:09

4M ago16:09

16:09

Send us a text Link to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing Look forward to hearing your feedback! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can g…

Podcasts Worth a Listen

Edd Dawson Podcasts

Podcasts Worth a Listen