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The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.
• Focus on service niches that don't monetize well with traditional methods like plumbing, roofing, or carpet cleaning
• Target businesses that rely on leads and aren't typically SEO-savvy themselves
• Individual leads can be extremely valuable when the service has high profit margins
• Competition is lower in these niches compared to affiliate-heavy keywords
• Effective sites focus on informational content answering common questions
• Include prominent quote forms to capture leads effectively
• Potential earnings range from £500 to £20,000 per year per site
• Scale by creating multiple sites or using programmatic SEO for different locations
• Main challenge is finding businesses willing to purchase leads
• Most practitioners sell leads in bundles rather than individually
• Act quickly as competition is likely to increase as the model becomes more popular
Try Keywords People Use today for free at keywordspeopleuse.com to find the questions people are asking about your niche.
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"Werq" Kevin MacLeod (incompetech.com)
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