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Edd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsessing over search volume metrics can distract from creating truly useful content that naturally ranks for a variety of keywords.
• Search volume tools often show zero volume for specific questions people actually search for
• Websites should first and foremost be useful by answering people's real questions
• Building topical authority means covering a subject in depth through answering related questions
• When you answer questions thoroughly, you naturally rank for keywords you never specifically targeted
• Even successful websites started imperfectly—the key is to begin and improve over time
• Building a website is like fitness training—you must start using those content creation "muscles" to develop them
• Don't get paralyzed by over-planning or seeking perfection before publishing
Try Keywords People Use for free at KeywordsPeopleUse.com to find the questions people are actually asking online.
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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