How To Build A Business Around What People Are Actually Searching For - With Richard Bartlett SEO Is Not That Hard podcast

How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett

2M ago 38:43

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Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations.
• Bootstrapped Greenhearth with just £15,000 in the first year versus his previous experience with multi-million pound funded startups
• Used keyword clustering to discover unexpected customer interests in solar accounting treatments and grants
• Developed specialized solar optimization software after identifying customer needs through search data analysis
• Applied the "engineering as marketing" concept to create tools that demonstrate system ROI and financing benefits
• Built business authority by targeting niche areas with low competition rather than high-volume keywords
• Now working on some 35 projects worth over £8 million
If you have commercial roof space and want to explore how solar could save you money while reducing your environmental impact, visit https://www.greenhearth.energy/ or contact [email protected]
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Chapters

1. How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett (00:00:00)

2. Introduction to Greenhearth Energy (00:01:46)

3. Bootstrapping vs Traditional Funding (00:07:34)

4. SEO for Market Research (00:18:43)

5. Engineering as Marketing Strategy (00:22:46)

6. Finding Quality Over Volume (00:30:17)

7. Solar Economics and Optimization (00:37:02)

278 episodes