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Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creative stories and credible data that journalists choose to share.
We start with why links still move the needle and how AI-driven results increasingly reward sources that get referenced across the web. From there we unpack what makes digital PR “white hat,” tracing the shift after Penguin from paid link schemes to story-led outreach. You’ll hear a practical blueprint for campaigns: pick a simple, timely question, back it with trustworthy data, present a clear hook, and pitch concise angles to the right outlets. We also explain why unlinked mentions still matter for awareness and how to ask for attribution without burning relationships.
To make it real, we break down proven ideas: a playful analysis estimating real-world salaries for iconic video game characters, and a data-led piece identifying the easiest and hardest UK driving test centres using official pass-rate data. These campaigns worked because they were easy to understand, rooted in credible sources, and adaptable to national, trade, and local press. You’ll learn how to source public datasets, shape local angles, craft reporter-friendly emails, and build a lightweight newsroom page that encourages linking.
If you’re ready to replace link begging with newsworthy work, this guide gives you the steps, examples, and mindset to start fast and scale wisely. Subscribe for more SEO strategy, share this episode with a friend who needs better links, and leave a quick review to tell us which campaign idea you’ll try first.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Why Links Still Matter (00:00:00)
2. AI Search And Citations (00:00:21)
3. Series Setup On Link Building (00:00:52)
4. Host Intro And Credibility (00:00:59)
5. Digital PR Focus And Basics (00:00:59)
6. White Hat Approach Explained (00:01:59)
7. From Penguin To PR Strategy (00:02:47)
8. How A Digital PR Campaign Works (00:03:29)
9. Links, Mentions, And Brand Lift (00:04:15)
10. Public Case Studies And Costs (00:04:41)
11. Creative Campaign Examples (00:05:37)
12. Using Government Data For Hooks (00:06:39)
13. Local Press And Regional Angles (00:07:38)
14. Learn More: Courses And Skills (00:08:00)
15. Closing And Ways To Connect (00:09:00)
357 episodes
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