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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources.
I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we break down why these tools spread so fast, how they capture qualified interest, and what makes them defensible. You’ll learn the principles that matter most: tight product alignment, single-purpose scope, instant output, and honest value that earns shares without heavy gating. We also talk about how this approach fits top-of-funnel intent, attracting people who are problem-aware but not yet shopping, and why that early trust compounds into stronger SEO performance and brand recognition.
Then we get practical. I outline how to choose the right idea, avoid feature bloat, and plan a small but focused launch to trigger the first wave of links and usage. We cover lightweight promotion on LinkedIn and Twitter, tapping your network for early feedback, and using supporting content to answer questions and strengthen search visibility. The point is simple: difficulty becomes your moat—if it’s genuinely useful and hard to copy, it will keep earning attention over time.
If you’re ready to stand out from a sea of lookalike content, this is your playbook for building something people can’t wait to share. Subscribe for more SEO strategies, share this with a teammate who’s stuck on content ideas, and leave a quick review to tell me which tool you’ll build next.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
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Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Why Links Still Matter In AI Search (00:00:00)
2. Series Focus On Link Building (00:00:21)
3. Host Intro And Credibility (00:00:35)
4. What Is Engineering As Marketing (00:00:57)
5. Classic Examples: HubSpot And Ahrefs (00:01:59)
6. Core Benefits: Links, Leads, Differentiation (00:03:43)
7. How We Applied It At KeywordsPeopleUse (00:04:55)
8. Choosing The Right Tool And Scope (00:05:59)
9. Funnel Fit And Audience Targeting (00:07:01)
10. Launch, Outreach, And Momentum (00:08:00)
11. Why Difficulty Becomes A Moat (00:09:05)
12. Final Takeaways And CTAs (00:09:48)
357 episodes
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