Share
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
Manage episode 522085246 series 3506800
Content provided by Edd Dawson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edd Dawson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms.
We also share what’s changing behind the scenes. A refreshed interface is on the way to speed up research and reduce friction, and we’ve been investing heavily in entity-led workflows. Entities help search engines connect your content to real-world concepts—people, places, organisations, products—so your pages hold up through algorithm changes. Combine entities with city-level question data and you get a reliable map for content planning: fewer overlaps, sharper internal links, and pages that speak to actual user intent.
Finally, we’re making a counterintuitive move: pausing our three-episodes-a-week cadence over December to run a live experiment. Our library is heavily evergreen and binge-friendly, so this is a clean moment to test whether a short break affects discovery, downloads, and listener habits. If you manage content calendars, this will resonate—sometimes the best optimisation is stepping back to measure what the audience does when you publish less.
If local SEO, link building strategy, and entity-first content are on your roadmap, this update will help you plan smarter for the new year. Listen now, explore the new city-level PAA targeting, and tell us which city you want us to test next. If you find value here, follow the show, share it with a colleague, and leave a quick review so others can discover it too.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
Help feed the algorithm and leave a review at ratethispodcast.com/seo
You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
See Edd's personal site at edddawson.com
Ask me a question and get on the show Click here to record a question
Find Edd on Linkedin, Bluesky & Twitter
Find KeywordsPeopleUse on Twitter @kwds_ppl_use
"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Chapters
1. Update and December Plans (00:00:00)
2. Welcome And Host Intro (00:00:01)
3. Product Updates And City-Level PAA (00:00:27)
4. Interface Refresh And Other Projects (00:01:47)
5. Seasons, Entity Work, And Link Series (00:02:55)
6. December Pause And Experiment Plan (00:04:14)
7. Holiday Wishes And Core Mindset (00:05:00)
8. Connect And Tools CTA (00:05:20)
361 episodes
))
